Active Digital Marketing

new-jersey · Marketing agency

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Active Digital Marketing LLC is a digital marketing agency headquartered in Freehold, New Jersey, founded in 2020 by CEO Mitchell Lawrence. The company positions itself as a paid social media and e-commerce growth specialist, with services centered on Facebook and Instagram advertising, TikTok advertising, email marketing, e-commerce mentorship, and Shopify store development/management. According to the company's own website, its mission is client-outcome-driven, and it markets itself as a cost-effective alternative to larger agencies for growing e-commerce and service-based businesses. LinkedIn lists the company at 2-10 employees. The homepage features three named client testimonials: Lincoln Stafford (Founder, Lokamart), Jazzlyn Whitehead (CEO, Byte), and Griffin Travis (Co-Founder, Azmzo).

Our take

Active Digital Marketing is a Freehold, NJ agency founded in 2020 by Mitchell Lawrence, specializing in Facebook/Instagram/TikTok ads and Shopify e-commerce growth, with several named on-site client testimonials but no independently verified reviews.

Strengths

• Clear, named founder (Mitchell Lawrence) with a defined e-commerce/paid-social specialization rather than a vague generalist offering
• Multiple named on-site client testimonials with specific, checkable business names (Lokamart, Byte, Azmzo)
• Focused niche in Shopify/e-commerce paid social, which is a well-defined and in-demand service category
• Established operating history since 2020, longer track record than several peers reviewed here

Risk factors

• On-site testimonials are unverified by independent third-party review platforms
• No detailed case studies with specific performance metrics were published beyond quoted testimonials
• Narrow service focus (paid social + Shopify) may not suit businesses needing SEO, PR, or broader branding work

Best fit for

• E-commerce and Shopify-based businesses seeking paid social advertising (Facebook, Instagram, TikTok)
• DTC brands wanting a specialist rather than a full-service generalist agency
• Small to mid-size online retailers needing email marketing paired with paid social

Who should look elsewhere

• Businesses needing SEO, PR, or traditional branding services outside paid social/e-commerce
• Companies that require agencies with independently verified reviews before signing
• Enterprises needing a larger account team than a 2-10 person shop can support

Hiring advice

E-commerce businesses should ask Active Digital Marketing for verifiable performance data behind its testimonials and confirm current pricing directly, since neither is published.

How it compares

Active Digital Marketing is a narrower specialist focused specifically on paid social advertising and Shopify/e-commerce growth, making it a better fit for DTC brands than for businesses needing SEO or broader brand strategy.

Conclusion

Active Digital Marketing is a legitimate, founder-led e-commerce paid-social specialist with real (if unverified) client testimonials and a clear niche; it's a reasonable option for Shopify/e-commerce brands wanting paid social expertise.

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