MN 55340, minnesota · Marketing agency
Amp My Brand is a branding and marketing agency that specializes in "enthusiast markets" — outdoor and lifestyle categories including shooting, hunting, fishing, camping, equestrian, boating, and snowmobiling. The agency traces its roots to 2000, when it was founded as Donnell Advertising before rebranding as Amp My Brand in 2007, and it recently absorbed Primer 180, a division spun off from Revo Brand Group — a real acquisition/consolidation history that most small agencies in this batch cannot show. Its service list spans strategic and digital planning, social campaigns, branding, community management, media planning/buying, video/motion graphics, public relations, and content marketing. Most notably, it names real, verifiable clients on its own site — Berkley, Zippo, Real Avid, Snaggle Foot, Diamonds in the Dirt, Hunters Reserve, Outdoor Dream Foundation, and World Equestrian Brands — several of which (Berkley, Zippo) are recognizable national consumer brands, giving this listing meaningfully more evidence than a typical thin agency site. Gappsy's on-file contact data places the business in Minnesota (763 area code, 55340 zip), though the site itself does not state a headquarters city.
Amp My Brand is a branding and marketing agency specializing in outdoor/enthusiast-market clients (hunting, fishing, camping, equestrian, boating), operating since 2000 (originally as Donnell Advertising) with named clients including Berkley and Zippo. It's a strong hiring option for outdoor and lifestyle brands wanting category-specific expertise, though published case studies, pricing, and team details are limited.
Ask Amp My Brand directly for a recent case study with campaign objectives, execution, and measurable results for one of its named clients (Berkley, Zippo, etc.), since none is published, and confirm which of the listed clients are current versus past engagements. Also clarify team size and who would be the day-to-day contact on your account, since no staff information is published.
Compared to generalist regional agencies with vague "full service" positioning, Amp My Brand's outdoor/enthusiast-market focus and named national clients (Berkley, Zippo) give it a real, defensible point of differentiation — most small agencies in this category cannot show recognizable brand names on their own site. Its weakness relative to larger category specialists is the lack of published case-study depth (metrics, campaign specifics) that would let a buyer judge results rather than just client names, and the absence of any published pricing structure typical of agencies at this scale.
Amp My Brand brings genuinely rare-for-this-batch credibility — nearly 25 years of operating history and named national clients like Berkley and Zippo — making it a strong option specifically for outdoor and enthusiast-market brands, though buyers should push for detailed case studies, team information, and pricing before committing, since none of that is published.
Outdoor and lifestyle "enthusiast markets" specifically — shooting, hunting, fishing, camping, equestrian, boating, and snowmobiling — rather than general consumer marketing.
Since 2000, originally under the name Donnell Advertising, rebranding as Amp My Brand in 2007; it also recently absorbed Primer 180, a division spun off from Revo Brand Group.
Its site names Berkley, Zippo, Real Avid, Snaggle Foot, Diamonds in the Dirt, Hunters Reserve, Outdoor Dream Foundation, and World Equestrian Brands, though it doesn't publish case studies detailing the work.
Its own site doesn't state a headquarters city; Gappsy's on-file contact information points to a Minnesota base (area code 763, zip 55340).
No. Neither pricing/engagement terms nor campaign metrics or case-study results for its named clients are published on the site.
Its stated focus and entire named client roster are in enthusiast/outdoor markets, so a brand outside that space wouldn't be its evidenced core specialty.