Born Social

NY 11249, new-york · Marketing agency

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Born Social is a social media-focused creative marketing agency originally founded in Melbourne, Australia in 2017, which expanded into the U.S. market by opening a New York office in Williamsburg, Brooklyn in 2022. The agency operates across both Melbourne and New York locations, giving it a genuinely international perspective it markets as a differentiator — blending 'international experience paired with local knowledge.' Born Social's service offering centers on social media management across Facebook, Instagram, TikTok, and LinkedIn, supported by in-house content production (photography, videography, graphic design), influencer marketing, email marketing, digital advertising, and website development. The agency organizes its marketing approach around four named industry verticals — hospitality, fashion & retail, beauty & wellness, and consumer goods — rather than positioning as a pure generalist.

Our take

Born Social is a social media-focused creative marketing agency with offices in Melbourne, Australia (founded 2017) and Brooklyn, NYC (opened 2022), offering social media management, in-house content production, and influencer marketing tailored to hospitality, fashion & retail, beauty & wellness, and consumer goods brands.

Strengths

• Genuine international footprint with established offices in both Melbourne, Australia (founded 2017) and New York/Brooklyn (opened 2022)
• Deep in-house content production capability (photography, videography, graphic design) alongside strategy and management, reducing the need for separate production vendors
• Organized around four named industry verticals (hospitality, fashion & retail, beauty & wellness, consumer goods) rather than generalist positioning
• Personalized, dedicated-team client model rather than a shared account-management pool
• Active, verifiable multi-platform social presence (Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube) demonstrating its own social media practice

Risk factors

• No quantified case study metrics were captured in the reviewed content

Best fit for

• Hospitality, fashion & retail, beauty & wellness, and consumer goods brands wanting a social media-first marketing partner
• Brands wanting a single vendor for social media management plus in-house photography, video, and graphic design production
• International or expanding brands wanting an agency with genuine multi-market (Australia/U.S.) experience

Who should look elsewhere

• Businesses outside the agency's four named core industry verticals seeking deep vertical specialization elsewhere
• Clients wanting published, quantified case study metrics before an initial consultation

Hiring advice

Review the portfolio for work in your specific industry vertical (hospitality, fashion & retail, beauty & wellness, or consumer goods) and request pricing directly through the agency's dedicated pricing page.

How it compares

Born Social differentiates itself through a genuine dual-market presence (Australia and the U.S.) combined with deep in-house content production and a focused set of named industry verticals — a level of international perspective and production depth uncommon among single-market social media agencies.

Conclusion

Born Social is a strong choice for hospitality, fashion & retail, beauty & wellness, or consumer goods brands seeking a social media-first agency with genuine international experience and in-house content production capability.

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