Brandon Design

new-york · Marketing agency

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Brandon Peña (Brandon Design) is a New York City-based solo product designer and ecommerce partner specializing in Shopify storefronts, conversion-focused digital experiences, and brand identity for startups and studios. His background is distinctive for design work: years spent in customer-facing and operational roles across healthcare and sports marketing before transitioning to design, giving him a business-and-operations lens on design decisions rather than a purely visual one. His documented portfolio includes a named case study for Kay's Cakes, where he served as founding designer, evolving the online cake-ordering platform from initial concept through launch with a focus on reducing customer friction at every step of the ordering process.

Our take

Brandon Design (Brandon Peña) is a New York City solo product designer and ecommerce partner specializing in Shopify storefronts and conversion-focused digital experiences, distinguished by an unconventional healthcare/sports marketing operations background and a named founding-designer case study for Kay's Cakes.

Strengths

• Unconventional background combining healthcare and sports marketing operations experience with design, bringing a business-outcomes lens to design work
• Named, detailed case study as founding designer for Kay's Cakes, an online custom cake ordering platform, from concept through launch
• Explicit focus on measurable business results (conversion performance, revenue) rather than purely aesthetic deliverables
• Direct, solo-founder access to a single experienced designer rather than being routed through junior staff at a larger agency
• Transparent tooling and process disclosure (Figma, Framer) and recently updated portfolio (October 2025)

Risk factors

• Some portfolio items are personal design explorations or upcoming case studies rather than completed, verified client engagements

Best fit for

• Ecommerce brands and startups needing Shopify storefront design with a conversion-focused approach
• Founders wanting a single experienced designer who understands business operations, not just visual design
• Studios needing a product/UX design partner for digital experience projects

Who should look elsewhere

• Businesses needing a full multi-person agency team for large, parallel workstreams
• Clients wanting a marketing agency handling media buying, SEO, or paid advertising rather than product/ecommerce design

Hiring advice

Review the Kay's Cakes case study in detail to assess design process and problem-solving approach before engaging for an ecommerce or product design project.

How it compares

Brandon Design differentiates itself through a business-operations background applied to design decisions, combined with hands-on Shopify and ecommerce conversion expertise — a level of business-first design thinking uncommon among purely visual freelance designers.

Conclusion

Brandon Design is a strong choice for ecommerce brands and startups seeking a business-minded product designer with hands-on Shopify and conversion optimization experience.

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