Centriply

NY 12866, new-york · Marketing agency

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Centriply is a Saratoga Springs, NY-based targeted TV and Connected TV (CTV) advertising agency built around its proprietary Tango Media Systems platform, serving advertisers and agency partners with data-driven, hyper-local television campaigns. The company was founded by Scott T. Stansfield (Co-Founder, CEO), an independent ad-tech innovator who previously led Cable Scope for two decades before developing Tango Media Systems, alongside Shelley Stansfield (Co-Founder, Director). Centriply's named leadership team spans deep functional specialization: Rob Bochicchio (President, 20+ years managing businesses across telecom, DTC, retail, pharma, finance, insurance, and travel), Sergey Weiss (VP Software Engineering, the architect behind Tango's technology), Justin Keck (Group VP, managing nationwide TV campaign execution across packaged goods, entertainment, political, retail, financial, and automotive clients), and Rich Kaufman (VP Business Development, specializing in automotive, pharmaceutical, telecom, and CPG). The agency documents named case studies across seven industry verticals and states compatibility with over 350 agencies, media owners, and brand back-office systems.

Our take

Centriply is a Saratoga Springs, NY-based targeted TV and CTV advertising agency built on its proprietary Tango Media Systems platform, founded by industry veteran Scott T. Stansfield, distinguished by named case studies across seven industry verticals and stated compatibility with over 350 agencies and media partners.

Strengths

• Named, experienced founding and leadership team with deep, verifiable industry backgrounds, including a founder who previously led Cable Scope for two decades
• Seven named, dedicated case study verticals: Casual Dining, Health/Allergy, Health/HIPAA, Insurance, Multicultural, Political, and Retail
• Stated compatibility with over 350 agencies, media owners, and brand back-office systems, indicating broad industry integration
• Proprietary Tango Media Systems platform combining automated data infrastructure with hands-on media strategy expertise
• Named international technology partnership (Patagonian Tech, based in Argentina) supporting its analytics platform

Risk factors

• Hybrid ad-tech-platform-plus-agency model may mean clients need internal media expertise to fully leverage the self-serve platform components

Best fit for

• Brands and agencies needing hyper-local, data-driven TV and CTV campaigns across multiple markets
• Businesses in casual dining, healthcare, insurance, multicultural, political, or retail verticals wanting industry-specific TV campaign experience
• Agency partners wanting to scale first-party audience data into advanced linear TV and CTV placements

Who should look elsewhere

• Small businesses without the budget or need for national or multi-market television advertising
• Clients wanting published, transparent pricing before an initial consultation

Hiring advice

Review the case study vertical closest to your industry (e.g., casual dining, insurance, political) and clarify whether you need the self-serve Tango platform, full-service campaign management, or both.

How it compares

Centriply differentiates itself through a proprietary ad-tech platform (Tango Media Systems) combined with deep, verifiable leadership experience in television and media buying — a hybrid technology-plus-agency model uncommon among traditional TV advertising agencies.

Conclusion

Centriply is a strong choice for brands and agencies needing hyper-local, data-driven television and CTV advertising, backed by a proprietary technology platform and a deeply experienced leadership team with two decades of industry background.

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