Channing & Company

new-jersey · Marketing agency

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Channing & Company is a brand design and marketing consultancy founded in 2012 by designer and entrepreneur Channing Bailey, now operating from Brooklyn, New York with an additional office in Nashville, Tennessee. The firm describes itself as an independent, Black-owned consultancy that blends creative-studio, venture, and marketing-agency functions under the tagline 'Better Brands by Design.' Its published portfolio spans brand strategy, visual identity, packaging, web design/e-commerce, and performance marketing, with detailed case studies for clients such as the omnichannel coffee brand Coffee Uplifts People (CUP), Kartan Superfoods, and the Patfacts book series, alongside a broader roster of well-known brand logos displayed on its site as 'trusted clients.'

Our take

A Brooklyn/Nashville-based branding and marketing consultancy founded in 2012, known for full-service brand strategy, identity, and retail-scale packaging work.

Strengths

• Long track record (founded 2012) with detailed, visually documented case studies
• Full-service capability spanning brand strategy, identity, packaging, web/e-commerce, and paid media
• Demonstrated retail-scale execution, including packaging and retail marketing placement at Target and Whole Foods
• Transparent, published project-based pricing bands with sprint, bundle, and retainer options
• Notable brand logos displayed as trusted clients, signaling experience adjacent to major brands

Risk factors

• Headline performance stats are self-reported without third-party verification

Best fit for

• Consumer/CPG and lifestyle brands seeking a full-service rebrand plus retail packaging and launch support
• Culture-forward or founder-led brands wanting a boutique, design-driven partner
• Companies with $10K-$100K+ project budgets for brand strategy, identity, or campaign work

Who should look elsewhere

• Businesses specifically seeking a local, in-person New Jersey agency partner
• Very small businesses/startups without at least a five-figure budget for branding work

Hiring advice

Request client references or expanded case-study detail for any of the major brand logos shown before assuming the scope of those relationships.

How it compares

Compared to typical small-business marketing shops, Channing & Company positions itself as a design-led branding consultancy with retail-scale case studies and openly published project-fee ranges.

Conclusion

Channing & Company is a well-documented, design-driven branding and marketing consultancy with real retail-scale case studies.

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