oregon · Marketing agency
Charlotte Smith is a farm marketing and mindset coach specializing exclusively in helping small and mid-size farmers build profitable direct-to-consumer businesses, a distinctive and deeply niche marketing specialization. A fifth-generation farmer whose family lost their commodity farm to bankruptcy when she was 14, Smith went on to work in marketing and communications at a Fortune 500 company before returning to farming and applying her corporate marketing background to build a profitable direct-to-consumer dairy operation — reportedly selling out her product before bringing home her first cow. She has since helped over 10,000 farmers across the United States build direct-to-consumer farm businesses through 1:1 coaching, her group Profitable Farmer Coaching Program, Strategy Days, and her published book, Farm Marketing from the Heart, available on Amazon. Smith's independent recognition is substantial and specific: she was named one of Food Tank's 25 'World's Most Influential Women in Food and Ag,' honored by PBS's Food Forward TV as a food rebel, pioneer and visionary, and recognized as a 'Pioneering Leader in Raw Milk Production' by Mark McAfee, CEO of Organic Pastures Dairy. Her practice publishes detailed, named client testimonials, including Lori Jo Hernandez of Three Acre Farm (profitable in her second season, nearly doubling profits annually into Season 5) and Ida DeFrancesco of Farmer Joe's Gardens.
Charlotte Smith is a fifth-generation farmer turned direct-to-consumer farm marketing coach who has helped over 10,000 farmers nationally, distinguished by substantial independent recognition (Food Tank's 25 Most Influential Women in Food and Ag, PBS Food Forward TV), a published book, and detailed client testimonials describing specific profit outcomes.
Review her book, Farm Marketing from the Heart, as a low-cost way to evaluate her approach before committing to 1:1 coaching or the Profitable Farmer Coaching Program, and start with the free strategy session to discuss your specific farm's situation.
Charlotte Smith occupies a highly specific, defensible marketing niche — direct-to-consumer farm marketing — that generalist marketing agencies and consultants cannot credibly compete in, backed by substantial independent media/industry recognition uncommon even among established niche consultants.
Charlotte Smith is an excellent, highly credentialed choice specifically for small and mid-size farmers wanting to build a profitable direct-to-consumer business, backed by substantial independent recognition, a published book, and a documented track record of over 10,000 farmers helped.
Direct-to-consumer farm marketing coaching, helping small and mid-size farmers move away from commodity pricing to build sustainable, profitable businesses selling directly to customers.
A fifth-generation farmer whose family lost their farm to bankruptcy; she later worked in corporate marketing at a Fortune 500 company before returning to farming and applying that experience to build a profitable direct-to-consumer dairy operation.
Named one of Food Tank's 25 'World's Most Influential Women in Food and Ag,' featured on PBS's Food Forward TV, and recognized by the CEO of Organic Pastures Dairy as a pioneering leader in raw milk production.
Over 10,000 farmers across the United States through 1:1 coaching, her group Profitable Farmer Coaching Program, Strategy Days, and her book.
Yes, Farm Marketing from the Heart, available on Amazon in paperback and Kindle formats.