wisconsin · Marketing agency
Collective Marketing is a solo marketing-coaching practice run by Michelle Malone, based in La Crosse, Wisconsin, and available both virtually and in person. Rather than full-service campaign execution, it sells "Strategic Marketing Coaching + Implementation" — one-on-one sessions that help small business owners build a marketing plan, map a content strategy, optimize their website, set up email sequences and funnels, and refine their customer journey. Malone, who holds an associate's degree in graphic design and spent four years as a Sales and Marketing Coordinator before launching the business in August 2022, pitches the service directly at owners whose marketing feels "scattered, overwhelming, or like a giant to-do list." Pricing is published: a one-hour Strategic Marketing Session costs $85. That is a level of transparency — both on pricing and on who is actually delivering the work — that is uncommon among the agencies in this directory.
Collective Marketing is a one-person marketing coaching practice in La Crosse, Wisconsin, run by Michelle Malone, offering $85 hourly sessions to help small business owners build a marketing plan, content strategy, and website/email systems themselves. It is a strong, transparently-priced fit for a solo entrepreneur or small business wanting hands-on guidance — not a fit for a company that needs an agency to fully execute its marketing.
Book the lowest-commitment option first — a single $85 session — to evaluate fit before committing to an ongoing coaching relationship, since no case studies or client outcomes are published to assess results ahead of time. Be clear going in about whether you want coaching (you do the work, with guidance) or execution (someone else runs your marketing) — this practice is built for the former. If you need ongoing execution capacity beyond planning and setup, plan to pair this with, or eventually move to, a team-based agency.
Collective Marketing isn't competing with full-service agencies on execution capacity — it's a coaching alternative for business owners who want to run their own marketing with expert guidance rather than pay a retainer for an agency to do it. Compared to a typical small agency (which usually withholds pricing until a discovery call), Collective Marketing's $85/hour published rate is unusually transparent, making it easy to budget a small, defined engagement. The tradeoff is capacity: as a solo practice, it can't take on execution-heavy work (managing ongoing ad spend, producing a large content calendar) the way a multi-person agency can.
For a solo entrepreneur or small business owner who wants affordable, transparently-priced, hands-on marketing coaching rather than a full agency retainer, Collective Marketing is a genuinely solid, low-risk option — the published $85/hour rate and named, credentialed founder are rarer signals of trustworthiness than most listings in this directory offer. It is simply not built for businesses that need someone else to execute their marketing at scale.
A one-hour Strategic Marketing Session is $85, available online or in person — pricing that is published directly on the site.
No. It is a 1-on-1 coaching and implementation practice run by a single person, Michelle Malone, focused on helping you build your own marketing plan, content strategy, and website/email systems rather than executing campaigns for you.
Michelle Malone, who holds an Associate's Degree in Graphic Design and worked four years as a Sales and Marketing Coordinator before starting the business in August 2022.
It is based in La Crosse, Wisconsin, and offers both in-person and virtual sessions.
Building a marketing plan, mapping a content strategy, optimizing your website, setting up email sequences/funnels, and refining your customer journey.