Craft + Logic

NY 11561, new-york · Marketing agency

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Craft + Logic is a growth marketing agency specializing in media buying, GTM strategy, and conversion tracking for high-potential consumer brands, with over 10 years of media buying experience across Meta, Google, TikTok, and Pinterest. Its named client roster includes Terra Kaffe, Alba Botanica, Leica, JASON, United Sodas, Bright Cellars, Bluelene, and W42st.com. The agency publishes a detailed, quantified case study for Terra Kaffe: working with the espresso machine brand since its 2018 founding, Craft + Logic built a Google Ads program that turned $484K in spend into $5MM in sales (over 10X ROAS), increasing year-over-year ARR by 70% while beating its CAC forecast by 20%, by expanding beyond standard search into Shopping Ads, Display, and YouTube and implementing automated bid-management scripts. A second named case study documents helping CrossFit 286 (now CrossFit Herndon) build a GTM strategy across Facebook and Google prior to its 2017 launch, growing it into a local community staple.

Our take

Craft + Logic is a growth marketing agency specializing in media buying and GTM strategy for high-potential consumer brands, distinguished by a highly quantified named case study for Terra Kaffe (10X ROAS, $484K turned into $5MM in sales) and a recognizable client roster including Leica, Alba Botanica, and United Sodas.

Strengths

• Highly quantified, named case study for Terra Kaffe: turned $484K in Google Ads spend into $5MM in sales (over 10X ROAS), with 70% YoY ARR growth
• Named, recognizable client roster including Terra Kaffe, Leica, Alba Botanica, United Sodas, and Bright Cellars
• Named client testimonials with specific titles: Dr. Kan Cao (Founder, Bluelene), Sahand Dilmaghani (Founder & CEO, Terra Kaffe), Phil O'Brien (Founder, W42st.com), Marisa Zupan (Co-founder, United Sodas)
• 10+ years of specialized media buying experience across all major ad platforms (Meta, Google, TikTok, Pinterest)
• Second named, quantified case study documenting a brand-launch GTM strategy for CrossFit 286 prior to its 2017 opening

Risk factors

• No pricing transparency was captured in the reviewed content

Best fit for

• High-growth consumer and e-commerce brands needing specialized media buying and paid acquisition expertise
• Brands raising a funding round and needing to scale customer acquisition while managing CAC
• New brands prior to launch needing a GTM strategy across Facebook and Google

Who should look elsewhere

• Businesses wanting a full-service agency with heavy emphasis on organic content or traditional brand advertising
• Brands wanting published, transparent pricing before an initial conversation

Hiring advice

Review the Terra Kaffe case study in detail for an example of long-term media buying partnership, and ask about experience in your specific e-commerce vertical given the agency's consumer-brand focus.

How it compares

Craft + Logic differentiates itself through an unusually detailed, quantified case study (10X ROAS for Terra Kaffe) combined with a recognizable named client roster and founder-level testimonials — a level of documented, verifiable performance uncommon among growth marketing agencies.

Conclusion

Craft + Logic is a strong choice for high-growth consumer and e-commerce brands seeking a media buying and growth marketing partner with a documented, highly quantified track record.

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