Create By Influence: Digital Marketing & SEO Agency South Jersey

NJ 08094, new-jersey · Marketing agency

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Create By Influence (CBI Hub) is a hybrid marketing agency, systems consultancy, and creative studio founded by Nick Lalwani (Visionary & CEO) and Steven Spencer (Co-Founder), built over 10 years specifically around service-based industries: real estate, trades, home services, and pet care businesses. The company was recognized as a Top 50 Tech Companies Award Winner in 2019 at an Intercom conference held at Caesars Palace, Las Vegas. CBI publishes specific, quantified aggregate performance statistics directly on its homepage: 500+ businesses transformed, a 98% client retention rate, $50M+ in client revenue generated, and 10+ certified consultants in its network. Beyond direct service delivery, CBI operates a distinctive community/network model connecting certified marketing consultants with service-based business owners, and offers a proprietary CRM and automation product called the M4 Suite™ built specifically for trades, real estate, and wellness industries.

Our take

Create By Influence (CBI Hub) is a hybrid marketing agency, consultant network, and CRM platform founded by Nick Lalwani and Steven Spencer, specializing in real estate, trades, home services, and pet care businesses, distinguished by a 2019 Top 50 Tech Companies award and published aggregate statistics of $50M+ in client revenue generated.

Strengths

• Named, specific third-party recognition: Top 50 Tech Companies Award Winner (2019, Intercom conference, Caesars Palace)
• Published aggregate performance statistics: 500+ businesses transformed, 98% client retention rate, $50M+ client revenue generated
• Named founders (Nick Lalwani, Steven Spencer) with a documented 10-year origin story and specific industry focus
• Distinctive hybrid model combining direct agency services, a certified consultant network, and a proprietary CRM/automation product (M4 Suite™)
• Deep, explicit vertical specialization in real estate, trades/home services, and pet care rather than generalist positioning

Risk factors

• Aggregate performance statistics are self-reported without linked, independently verifiable per-client breakdowns

Best fit for

• Real estate agents, tradespeople, home service companies, and pet care businesses needing an integrated marketing and CRM system
• Service-based business owners wanting to join a consultant network/community rather than a traditional single-agency relationship
• Businesses wanting a combined marketing execution plus CRM/automation platform (M4 Suite™) rather than separate vendors

Who should look elsewhere

• Businesses outside real estate, trades, home services, or pet care seeking deep vertical specialization elsewhere
• Clients wanting individually named, verifiable case studies rather than aggregate performance statistics

Hiring advice

Clarify which specific certified consultant within the network you'd be working with, and ask for named, verifiable client references in your specific vertical (real estate, trades, or pet care) before committing.

How it compares

Create By Influence differentiates itself through a hybrid agency-consultant-network-software model deeply specialized in real estate, trades, and home services, combined with a named 2019 industry award and published aggregate performance statistics — a broader, more integrated offering than single-service marketing agencies in the same verticals.

Conclusion

Create By Influence is a strong choice for real estate, trades, home service, and pet care businesses seeking an integrated marketing, CRM, and consultant-network platform with a decade of specialized industry experience and documented aggregate results.

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