oregon · Marketing agency
Creative MaaS ('Marketing as a Service') is a solo fractional marketing practice run by Dave Maas, exclusively serving the commercial fire protection, electronic security, physical access control, emergency communications, and architectural hardware industries. Maas brings 20+ years of industry experience, including 18 years at Honeywell where he progressed from graphic designer to senior marketing communications roles across the System Sensor, Fire-Lite, Silent Knight, and NOTIFIER brands — running dealer/integrator campaigns, building sales enablement content, and managing lead-generation infrastructure. He currently functions as the full marketing department for Midwest Alarm Services, a regional full-service life safety integrator, developing annual strategy while staying hands-on with execution. Maas's work is grounded in deep compliance fluency (NFPA, UL listings, IBC requirements, and local AHJ enforcement), which directly shapes how he positions products and frames value for technical buyers.
Creative MaaS is a solo fractional marketing practice run by Dave Maas, exclusively serving the commercial fire, security, and life safety industry, distinguished by 20+ years of experience including 18 years at Honeywell and a current engagement as the full marketing department for Midwest Alarm Services.
If your business operates in fire protection, security, or life safety, ask specifically about Dave Maas's experience with your product category (e.g., fire alarm systems, access control, video surveillance) and his current work with Midwest Alarm Services as a reference point.
Creative MaaS differentiates itself through an unusually deep, verifiable 20+ year specialization in a single technical industry (fire, security, life safety) combined with hands-on compliance fluency (NFPA, UL, IBC, AHJ) — a level of vertical expertise uncommon among generalist fractional marketing consultants.
Creative MaaS is a strong choice for manufacturers, dealers, and integrators in the commercial fire, security, and life safety industry seeking a fractional marketing director with deep, verifiable, two-decade industry expertise and current hands-on client experience.
Commercial fire protection, electronic security, physical access control, emergency communications, and architectural hardware.
Dave Maas, a fractional marketing director with 20+ years of industry experience, including 18 years at Honeywell.
Demand generation, technical education/e-learning, sales enablement content, B2B content production, and full fractional marketing department leadership.
Dave Maas currently serves as the full marketing department for Midwest Alarm Services, a regional life safety integrator, and previously worked across Honeywell's System Sensor, Fire-Lite, Silent Knight, and NOTIFIER brands.