NJ 07302, new-jersey · Marketing agency
Critical Communications NJ (operating as Be The Buzz PR) is a Jersey City-area public relations and communications agency founded and led by Kim Wallace-Scalcione, offering crisis communications, publicity/media relations, digital marketing, website design, AI/SEO, reputation management, social media, thought leadership, speechwriting, and media training. It shows genuinely strong, named evidence: real testimonials from Tom Bergeron (ROI-NJ), Jersey City Councilwoman Mira Prinz-Arey, and Uber Mobility Communications' Conor Ferguson, a specific media-placement list (CNN, Good Morning America, New York Times, Wall Street Journal, Forbes, BBC, and more), and a 2025 ROI-NJ Influencers Power List feature.
Critical Communications NJ (Be The Buzz PR) is a Jersey City-area PR and communications agency founded by Kim Wallace-Scalcione, offering crisis communications, media relations, and digital marketing services, backed by named testimonials from a Jersey City Councilwoman and an Uber Mobility Communications executive, a credible media-placement list, and a 2025 ROI-NJ Influencers Power List feature. It's a strong, well-evidenced option for clients needing crisis communications or reputation management, particularly those with public-facing or government-adjacent needs.
For crisis communications or reputation management specifically, the named testimonials (a councilwoman, an Uber executive) and ROI-NJ recognition are strong signals worth weighing heavily. Ask directly about pricing structure and scope, since none is published. Confirm current team capacity beyond the founder for larger engagements.
Against a generalist marketing agency, Be The Buzz PR's real differentiator is depth in crisis communications and government/public-figure PR specifically — a founder with journalism and government-crisis-leadership experience, named testimonials from a sitting councilwoman and a major tech company's mobility communications lead, and independent recognition (ROI-NJ) are more concrete, verifiable evidence than most competitors in this batch offer. The main gap versus a fuller profile is published pricing, which isn't disclosed.
Critical Communications NJ (Be The Buzz PR) is a genuinely well-evidenced, founder-led PR and communications agency with named testimonials, credible media placements, and real independent recognition — one of the strongest, most verifiable listings reviewed in this pipeline. It's a particularly strong option for crisis communications, reputation management, and public-figure/government-adjacent PR needs.
Kim Wallace-Scalcione, Founder & President, who brings a journalism background plus government-level crisis leadership experience, per the agency's own site.
Yes — named testimonials include Tom Bergeron of ROI-NJ, Jersey City Councilwoman Mira Prinz-Arey, and Conor Ferguson of Uber Mobility Communications, who specifically cites success with an Uber Eats product launch.
The site lists CNN, Good Morning America, The New York Times, The Wall Street Journal, Forbes, BBC News, NBC, ABC, CBS, Politico, and regional NJ/NY outlets like the Star-Ledger and WNYC Radio.
Yes — it was featured on the ROI-NJ Influencers Power List 2025 in the Public Relations, Marketing & Communications category.
Business owners, public figures, nonprofit leaders, and elected officials, particularly those needing crisis communications or reputation management.