Direct Development

NJ 08648, new-jersey · Marketing agency

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Direct Development: Design + Communications is a full-service marketing, public relations, and design agency headquartered at 1970 Brunswick Ave, Suite 2, Lawrenceville, New Jersey. Originally founded in 2012 under the name MarketMe before rebranding, the agency is currently led by President and Partner Cherron Rountree, a New Jersey business executive with two decades of experience in government affairs, strategic planning, and public relations. The small team of designers, copywriters, and marketing professionals works with businesses, local government agencies, and nonprofit organizations, offering to serve as either a full outsourced marketing department or an extension of a client's existing internal team. Publicly documented client work includes Pro Staff Institute, the Hoboken Parking Utility, and the Fort Lee Business Development Alliance.

Our take

Direct Development: Design + Communications is a Lawrenceville, NJ agency combining PR, branding, and design for businesses, municipalities, and nonprofits, led by President Cherron Rountree.

Strengths

• Named, verifiable public-sector and nonprofit client work
• Led by a President with two decades of government affairs and public relations experience
• Offers both full-service marketing coverage and an 'extension of your team' model
• Combines PR, branding, and design under one roof rather than requiring clients to coordinate multiple vendors
• Over a decade of operating history, tracing back to 2012

Risk factors

• Listed office address is inconsistent across the company's own website and its LinkedIn profile

Best fit for

• Local governments and municipal agencies needing PR, coalition-building, or crisis communications support
• Nonprofits and business development alliances wanting combined branding, design, and public relations
• Small and mid-sized businesses wanting an outsourced marketing department or an extension of an existing in-house team

Who should look elsewhere

• National brands needing a large, multi-office agency with dozens of dedicated specialists per channel may find this team too small.

Hiring advice

Ask for current references from a government or nonprofit client similar to Hoboken Parking Utility or Fort Lee BDA, and confirm current office location and staffing.

How it compares

Direct Development differentiates itself with a public-sector and nonprofit track record that many small general-purpose design shops cannot show, combining PR and design capabilities.

Conclusion

Direct Development is a small, experienced Lawrenceville, NJ agency well-suited to municipal, nonprofit, and small-business PR and design work.

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