Diversity Marketing & Communications

NJ 07017, new-jersey · Marketing agency

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Diversity Marketing and Communications (DMC) is a woman-owned, certified small communications and multicultural marketing agency founded in 2004 and based in Irvington, New Jersey. The firm specializes in public-sector and stakeholder-outreach campaigns, combining multi-channel marketing, community engagement, and culturally responsive messaging for government agencies and large organizations. DMC holds a GSA Multiple Award Schedule contract and multiple state DBE/WBE certifications (New Jersey, New York, Connecticut), plus SBA EDWOSB and WBENC status, and has run named public-awareness campaigns for federal and state agencies including USDA's Animal and Plant Health Inspection Service, the U.S. Department of Labor's Office of Disability Employment Policy, and the New Jersey Department of Community Affairs.

Our take

DMC is a 20+-year-old, woman-owned New Jersey communications agency with a genuine niche: certified DBE/WBE/EDWOSB status and a GSA Schedule contract that let it win named public-sector outreach contracts (USDA, U.S. DOL, NJ state government) alongside enterprise clients like PSEG and Rutgers. Real named leadership and specialist staff back the claims, though no quantified campaign metrics or client testimonials are published.

Strengths

• Named, tenured leadership and specialist team (President, SVP, Creative Services Lead, Art Director, dedicated digital marketing and outreach staff)
• Real, named public-sector case studies (USDA APHIS 'Focus on Fish Health' and 'Defend the Flock', DOL ODEP disability-employment campaign, NJ DCA disaster-recovery outreach)
• Multiple verifiable third-party certifications: GSA Schedule, WBENC, SBA EDWOSB, multi-state DBE/WBE
• 20+ years in business (founded 2004) with a defined niche in multicultural/DEI public communications
• Named private and public clients spanning NIH, MTA, Rutgers University, ICF International, PSEG, and Tetra Tech

Risk factors

• Government/public-sector contracting work can mean longer sales cycles and RFP-driven procurement rather than direct commercial engagements

Best fit for

• Government agencies and public-sector bodies needing certified DBE/WBE/EDWOSB vendors for outreach contracts
• Organizations running multicultural, disability-inclusion, or community health awareness campaigns
• Companies bidding on GSA Schedule contracts that require a communications subcontractor with federal experience

Who should look elsewhere

• Businesses seeking rapid-turnaround commercial/consumer advertising rather than public-sector, certified-vendor outreach work
• Buyers who need published pricing/packages up front rather than proposal-based engagement
• Brands looking for quantified case-study metrics rather than narrative descriptions of past campaigns

Hiring advice

Well-suited for public-sector or enterprise buyers who need a certified minority/woman-owned vendor with real federal and state contract experience; ask for quantified outcomes and references from the named case studies (USDA, DOL, NJ DCA) since none are published on the site itself.

How it compares

Compared to typical small marketing shops in this directory, DMC's differentiator is procurement credentials (GSA Schedule, multi-state DBE/WBE, WBENC, SBA EDWOSB) rather than creative portfolio alone — a profile that matters for government/enterprise RFPs but is largely irrelevant to a small business just wanting a website or ad campaign.

Conclusion

A legitimate, long-running New Jersey communications and multicultural marketing agency with unusually strong procurement credentials and named public-sector case studies — one of the more evidence-backed profiles in this batch, docked only for the absence of published pricing or quantified campaign results.

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