New York · Marketing agency
Maintained by Bartu Cavusoglu · Last updated August 13, 2026
DNA Digital Marketing is a full-stack digital marketing agency based in the Rochester, NY area, founded around 2017-2018 by a small team that has grown to roughly six employees per its LinkedIn page. The agency offers website design bundled with SEO, content marketing, social media management, video production, paid advertising, email marketing, and marketing automation, and lists a published starting-budget range of $1,000-$10,000 with an average hourly rate of about $85 on its DesignRush profile. Its client roster, per third-party sources, includes recognizable regional and national names such as Paychex, Karpus Investment Management, Carestream, and TruCare Connections. Independent reviews are genuinely positive: a 4.7/5 Google rating across 13 reviews and a 4.3/5 DesignRush rating, with specific client feedback praising responsiveness and thorough SEO/website setup work. At the time of this review, the agency's own website was temporarily returning a server error, so this profile relies on third-party sources (DesignRush, LinkedIn, and public reviews) rather than the company's own site.
DNA Digital Marketing is a Rochester, NY-based full-stack digital marketing agency offering website design, SEO, content, social, video, and paid media, with a published starting budget of $1,000-$10,000 and real, independently verifiable clients including Paychex and Karpus Investment Management. It carries genuinely positive independent ratings (4.7/5 on Google, 4.3/5 on DesignRush), making it a reasonably well-evidenced option for small-to-mid-size regional businesses wanting a single full-service vendor, though its own website was temporarily unreachable at review time.
Ask DNA Digital Marketing for a current, quantified case study or reference from a client in your industry (e.g., financial services or corporate services, matching its named clients), since public case studies with metrics weren't found. Confirm which of the two listed addresses (Rochester vs. Henrietta, NY) is the current office, and verify the $1,000-$10,000 / ~$85-per-hour figures still apply, since third-party profiles can lag an agency's current rates. If evaluating now, check that the agency's website is back online and review its current portfolio directly.
Compared to smaller, single-service local shops, DNA Digital Marketing looks more like a genuine full-stack regional agency: it bundles web design, SEO, content, social, video production, and paid media, and — unlike most agencies in this batch — backs that with a published starting-budget range and independently verifiable ratings on two separate third-party platforms rather than only self-hosted testimonials. Its named client roster (Paychex, Karpus Investment Management, Carestream) also suggests it can handle mid-size and enterprise-adjacent accounts, not just small local businesses. The main gap versus a top-tier regional competitor is depth of published proof: no quantified case studies were found, and its own website was temporarily unreachable during this review, so a prospect should verify current work examples directly.
DNA Digital Marketing is the most independently evidenced agency in this set: real, named enterprise-adjacent clients, ratings from two separate third-party platforms, and a published starting-budget range give a prospective client more to verify than a typical thin listing. It's a reasonably strong option for a Rochester-area business wanting one full-stack vendor for web, SEO, content, and paid media — though the agency's own website was temporarily down during this review, so confirm current portfolio and pricing directly before committing.
Yes, partially — its DesignRush profile lists a minimum project budget of $1,000-$10,000 and an average hourly rate around $85, though this wasn't independently confirmed on the agency's own (temporarily unreachable) site.
Third-party sources list Paychex, Karpus Investment Management, Carestream, and TruCare Connections among its clients, spanning financial services, corporate services, and healthcare-adjacent industries.
It holds a 4.7/5 rating on Google across 13 reviews and 4.3/5 on DesignRush, with client feedback specifically praising thorough SEO and website setup work and fast turnaround.
LinkedIn lists roughly 6 employees (2-10 employee band) with a 2017/2018 founding date; DesignRush separately places headcount under 49.
In the greater Rochester, NY area; sources list slightly different addresses (Rochester's Browncroft Blvd via LinkedIn and Henrietta's Green Apple Park via Yelp).
A full-stack mix of website design, SEO, content marketing, social media management, video production, PPC, email marketing, and marketing automation.