New York · Marketing agency
Maintained by Bartu Cavusoglu · Last updated August 13, 2026
Jen Van Arsdale Design is a solo design boutique run by Jennifer Van Arsdale out of East Hampton, NY, built around a distinctive fixed-price service model called the 'Superstar Day': a client books a dedicated 1-3 day working session for website design (Squarespace, WordPress, or Wix), logo and branding work, or print marketing collateral, with mockups and edits typically delivered the same day. The site is unusually transparent for a business this size — it publishes an explicit $999 day rate with a stated 50% deposit to book, rather than routing everyone into a 'contact us for a quote' form. It also backs its claims with a detailed named case study (Skin by Sue), a portfolio list (Elaine Iagatta, Monique Parker, The Anchor Society, Briar Press NY), and six attributed client testimonials. Van Arsdale's own bio cites prior professional design work for The Wall Street Journal and Co-op City Times, and as Art Director for Online Courses at The Princeton Review, before founding the business in 2017.
Jen Van Arsdale Design is a solo, East Hampton, NY design boutique offering website, logo, branding, and print design through a fixed-price 'Superstar Day' model ($999 for a dedicated day of work). It publishes real pricing, a detailed case study, and multiple named client testimonials — unusually transparent for a business this size — making it a strong fit for small business owners who want a fast, well-scoped design deliverable rather than an ongoing agency retainer.
Before booking a Superstar Day, come with a clear scope (specific deliverables, brand assets, and content ready to hand over) since the model is built around speed, not discovery — ask what's included in a single day versus what would require a second day or half-day add-on. Confirm current availability and typical booking lead time directly, since this is a one-person operation. Because independent reviews weren't found on third-party platforms, ask for direct contact with a past client (e.g., Skin by Sue) to corroborate the published case study and testimonials before paying the 50% deposit.
Most small design boutiques in this category either hide pricing behind a 'contact us for a quote' form or publish vague starting-at figures; Jen Van Arsdale Design instead names a specific day rate ($999) and deposit structure up front, giving prospective clients real cost certainty before ever reaching out — a meaningful differentiator. Where it's more typical of a solo-practitioner competitor is capacity: without a team, it can't take on multiple large projects in parallel the way a multi-designer studio can, and the compressed 1-3 day format works best for well-scoped requests rather than open-ended strategic branding work. A small business that knows what it wants (a new logo, a Squarespace site, a set of print materials) and values fixed pricing and speed would likely choose Jen Van Arsdale Design over a traditional retainer-based agency; a company needing sustained, multi-month brand strategy work would be better matched with a larger studio.
Jen Van Arsdale Design stands out among small design boutiques for something most competitors don't offer: real, specific, published pricing alongside a genuine case study and named client testimonials. It's a solid, low-risk pick for a small business or solo professional who needs a fast, well-scoped design deliverable and values knowing the cost upfront — though its one-person capacity and compressed project format mean it's not the right match for larger, multi-stakeholder branding engagements.
A published $999 rate for a 'Superstar Day' — a full day of dedicated design work — with half-day options and a 50% deposit to book; unusually transparent pricing for a boutique design business.
Jen Van Arsdale's signature service model: a client books 1-3 days of dedicated, in-person design work (website, logo, branding, or print), with mockups and edits typically completed the same day.
It's a solo practice — only founder Jennifer Van Arsdale is identified as the designer, with no additional staff named.
Possibly not as evidenced — the Superstar Day model is built for fast, well-scoped 1-3 day projects, which may not suit branding work requiring extended iteration across many stakeholders.
Yes — a detailed Skin by Sue case study, a named portfolio list, and six attributed client testimonials are published on the site.
East Hampton, NY, in the Hamptons, based on the designer's own bio and location references.