maryland · Marketing agency
L&L Media Group is a media planning and buying agency co-led by Lin Schaller and Lori Ewing, both with 20+ years of experience from senior roles at Adworks, a established Washington DC-area agency. Lori Ewing built her career in broadcast buying, ultimately leading a 16-member department as Director of Buying Services and delivering premium media buys for accounts including Total Wine & More, The Washington Post, Cleveland Clinic, and Blue Cross/Blue Shield, before extending into digital work that grew patient volume for Wake Forest Baptist Health and increased sales for Canada Dry. Lin Schaller managed a 30-person planning and buying team on roughly $60 million in billings as Media Director at Adworks, delivering integrated campaigns for Penn State, Marriott, and Weight Watchers, and was an early adopter of digital advertising dating back to 1998. The firm holds DBE (Disadvantaged Business Enterprise) certification and has documented experience across a genuinely broad set of categories: retail, healthcare, automotive, CPG, fast food, insurance, airline, new product launches, associations, financial services, B2B, and energy/utilities.
L&L Media Group is a Washington DC-area media planning and buying agency co-led by Lin Schaller and Lori Ewing, both with 20+ years of senior experience at Adworks managing accounts for Marriott, Penn State, Weight Watchers, Total Wine & More, The Washington Post, and Wake Forest Baptist Health. The firm holds DBE certification and has documented experience across a genuinely wide range of industries. It's best suited for mid-size to large organizations needing experienced media strategy and buying, especially those with minority-business procurement requirements — less geared toward small businesses or clients primarily needing creative production.
Given the founders' backgrounds are strongest in media planning and buying rather than creative production, ask directly how L&L Media Group handles creative development — in-house, through a partner network, or client-supplied — before assuming full-service creative capability. If DBE certification matters for your procurement process, confirm the certification is current and ask what documentation they can provide. Because the named client work (Marriott, Penn State, Weight Watchers) suggests experience with larger budgets, smaller businesses should ask directly whether L&L takes on accounts at their scale and what a typical minimum engagement looks like.
Most small Maryland/DC-area marketing shops lean toward broad, generalist service lists without naming specific, verifiable prior client work. L&L Media Group stands out by being explicit about exactly what its leaders did before founding the firm — named accounts, named former employer, specific team sizes and billings managed. That level of specificity is closer to what you'd expect from a mid-size regional media agency than a small boutique, and the DBE certification is a genuine differentiator for any buyer with diversity-supplier requirements. Where it's narrower than some full-service competitors is creative production — the public evidence is strongest on media strategy, planning, and buying, so brands needing heavy in-house design or content creation should confirm how L&L handles that piece, whether in-house or through partners.
L&L Media Group's real differentiator is its founders' documented, senior-level track record at a known DC agency — named national brand experience, DBE certification, and genuinely broad category coverage set it apart from typical small local shops. It's a strong option for mid-size to large organizations needing experienced media strategy and buying, particularly those with diversity-supplier requirements.
Lin Schaller and Lori Ewing, both former senior media executives at Adworks, a Washington DC agency — Lori as Director of Buying Services leading a 16-person team, Lin as Media Director managing a 30-person team on roughly $60 million in billings.
Named prior client work includes Marriott, Penn State, Weight Watchers, Total Wine & More, The Washington Post, Cleveland Clinic, Blue Cross/Blue Shield, Wake Forest Baptist Health, and Canada Dry.
Yes — the firm holds Disadvantaged Business Enterprise (DBE) certification, which is relevant for public-sector and enterprise procurement requirements.
Media planning and buying — integrated media plan development, broadcast negotiation, digital campaign execution, social media, out-of-home, and influencer marketing — rather than creative production.
Mid-size to large organizations needing experienced, senior-level media strategy, based on the scale of its leaders' documented prior client work (Marriott, Penn State, Weight Watchers).
No, pricing isn't published on the site — you'd need to contact the team directly to discuss engagement structure.