NJ 07712, new-jersey · Marketing agency
Lenskold Group, Inc. is a central New Jersey marketing ROI and profitability-measurement consultancy, established in 1997 by founder and president Jim Lenskold, a recognized marketing ROI expert and author of the McGraw-Hill book 'Marketing ROI: The Path to Campaign, Customer and Corporate Profitability.' It offers a specific, credible service line — the MROI Framework, metrics/dashboards, measurement, analytics, CMO insights, workshops/training, and customized ROI tools — and lists an impressive, specific Fortune 500 client roster including Cisco, HP, MasterCard, Kodak, MD Anderson Cancer Center, NCR, Siemens, American Century Investments, and ADM.
Lenskold Group, Inc. is a central New Jersey marketing ROI and profitability-measurement consultancy established in 1997 by founder Jim Lenskold, a published, recognized marketing ROI authority (McGraw-Hill book), serving a specific, credible Fortune 500 client list including Cisco, HP, MasterCard, and Siemens. It's a highly specialized, deeply credible option for organizations needing rigorous marketing ROI measurement frameworks — one of the strongest, most independently verifiable firms reviewed in this pipeline.
This is a strong fit specifically for organizations needing to measure, prove, and improve marketing ROI — not general campaign execution. Review Jim Lenskold's published book and article library to assess methodology fit before engaging. Ask directly for specific, quantified case-study results, since detailed metrics weren't captured in this review's evidence despite the strong named client list.
Against a general-purpose marketing agency, Lenskold Group's real differentiator is deep specialization: rather than executing campaigns, it helps organizations measure and prove the ROI of marketing spend, backed by a founder who wrote the definitive published book on the subject. Its named Fortune 500 client list (Cisco, HP, Siemens) and nearly three-decade operating history are considerably more concrete, verifiable credentials than most agencies in this pipeline provide. The tradeoff is scope — this is a measurement/analytics specialist, not a full-service creative or campaign-execution shop.
Lenskold Group, Inc. is a genuinely exceptional, deeply specialized marketing ROI consultancy led by a published, recognized authority (Jim Lenskold), with a specific, credible Fortune 500 client roster and nearly three decades of operating history. It's one of the most independently verifiable, credible firms reviewed in this entire pipeline — a strong choice specifically for marketing measurement and ROI accountability needs.
Jim Lenskold, Founder and President, a recognized marketing ROI expert and author of 'Marketing ROI: The Path to Campaign, Customer and Corporate Profitability,' published by McGraw-Hill.
Established in 1997, giving it nearly three decades of specialized operating history in marketing ROI measurement.
Fortune 500 and mid-size corporations across diverse industries; specific named clients include Cisco, HP, MasterCard, Kodak, MD Anderson Cancer Center, NCR, Siemens, American Century Investments, and ADM.
It provides marketing ROI (MROI) framework consulting, metrics/dashboard development, measurement and analytics, CMO advisory, customized ROI tools, and workshops/training — a specialized measurement/analytics focus rather than general campaign execution.
Yes — an extensive article library, white papers, recorded webinars, and research archives are all published on its site, alongside founder Jim Lenskold's book.