north-dakota · Marketing agency
On the Grid Digital Marketing (On the Grid LLC) is a small digital marketing agency built specifically around one vertical: helping property & casualty insurance agents - the site's disclaimer language ("State Farm has not reviewed or approved this material") suggests a State Farm-agent client base in particular - generate and convert online leads. Rather than a generalist offering, its site organizes everything around three bundled services: Google Ads/PPC management, Google Business Profile and local SEO ("GEO"), and Facebook/Instagram social media management, each pitched with agent-specific language about growing a book of business. The agency is run by three named co-founders with insurance-industry and marketing-analytics backgrounds rather than a generic "our team" page, and it maintains an active blog with dated posts through mid-2024 profiling individual agents' stories, which is more ongoing content output than most micro-agencies in this batch show. What's missing is any published case study, measurable result, client testimonial, or transparent rate card - the pricing language only gestures at "special pricing for new agents" and "bundled" discounts without naming figures.
On the Grid Digital Marketing is a small agency built specifically for property & casualty insurance agents, offering bundled Google Ads/PPC, local SEO/Google Business Profile management, and social media management run by a named, credentialed founding team. It's worth a conversation if you're an insurance agent wanting a one-vendor bundle, but there are no published case studies, rates, or third-party recognition to verify results before you sign.
Because pricing and results aren't published, ask directly for (1) the actual bundled package rates versus buying services individually, (2) at least anonymized before/after lead-volume or GBP-review numbers from current agent clients, and (3) whether they've specifically worked with your carrier (State Farm-related language on the site suggests that may be a specialty). Given the site's own founder bio references personal insurance-agent experience rather than agency-client case studies, push for client references you can actually contact before committing to a bundled package.
Most small digital-marketing shops position themselves as generalists serving "local businesses"; On the Grid instead builds its entire offering - service bundle, pricing incentives, blog topics - around one vertical, insurance agents, which lets a prospective agent client trust that the vendor already understands GBP review management, local Map Pack competition, and agent-specific compliance concerns without having to be educated from scratch. The tradeoff is that, unlike larger insurance-marketing specialists (e.g., agencies that publish carrier-specific case studies or lead-volume guarantees), On the Grid discloses no measurable results or rates, so a prospective agent is choosing niche fit over proof of performance.
On the Grid Digital Marketing earns real credit for building a genuinely specific offering around insurance agents rather than generic small-business marketing, and for naming a credentialed founding team instead of hiding behind an anonymous "about us." But without a single published case study, rate, or third-party recognition, a prospective agent client is taking the fit on faith - worth a conversation and reference check, not a blind sign-up.
The site's messaging, service bundles, and "special pricing for new agents and agent-interns" language are all built around insurance agents, with a State Farm-related compliance disclaimer suggesting a State Farm-affiliated client base in particular.
Pricing isn't published. The site only mentions "special pricing for new agents" and a discount for bundling services, so you'd need to request a quote directly.
Three named co-founders: Dylan Weber (Director of Operations, MS in Systems Engineering & Analytics, Google Ads certified), Tom Weber (Director of Strategy, an insurance agent since 2014), and McKenzie Rabenn (Director of Marketing, nine years in the insurance industry), plus Account Director Jen Maurer.
No case studies or client results are published on the site. The closest reference is a founder's own pre-agency achievement of ranking in the "top 5%" as an agent, which isn't a verified agency-client outcome.
Its blog has dated posts running through mid-2024 profiling individual agents, showing it maintains active content output beyond just managing ad accounts.