new-york · Marketing agency
Resourcely Marketing is a New York City-based digital marketing consultancy founded by Iva Gyurgina, a former tennis professional who holds an MBA in Marketing and Management from the University of Connecticut. The agency has built a focused niche practice around tennis clubs, coaches, and tennis-adjacent businesses, offering email marketing, social media management, blog and content writing, WordPress web design and optimization, and marketing systems setup and training. Rather than positioning itself as a generalist agency, Resourcely leans into familiarity with tennis-industry terminology, seasonality, and member-acquisition challenges, while also taking on clients outside tennis, including dance studios, music schools, artists, financial firms, and technology organizations. The company operates primarily remotely, serving clients nationally and internationally, with in-person meetings available for businesses in the New York metropolitan area.
Resourcely Marketing is a New York City-based digital marketing consultancy founded by former tennis professional Iva Gyurgina, specializing in email marketing, social media, content, and WordPress web design for tennis clubs and related small businesses.
Because Resourcely publishes no set pricing and appears to be a small, founder-led shop, prospective clients should use the free consultation to get a written scope and monthly-package quote before committing, and should ask for references beyond the testimonials shown on the site.
Unlike most general-purpose digital marketing agencies, Resourcely Marketing builds its positioning around tennis-industry knowledge and sells tennis-specific educational products alongside standard services — a narrower but more specialized alternative to full-service agencies.
Resourcely Marketing is a small, real, niche-focused marketing consultancy well suited to tennis clubs and coaches wanting an all-in-one email, social, content, and WordPress web presence.
Clients gain a fresh perspective, professionals who understand tennis-industry terminology, timely delivery, and access to marketing tools, while freeing owners to focus on running their business.
The company positions its focused, personalized service and tennis-industry experience as its differentiator versus larger, more generic corporate marketing firms.
The process starts with a free initial consultation to discuss marketing needs, followed by a tailored proposal.
Based in New York City, works remotely with clients nationwide, and meets in person with businesses in the New York metro area; primarily serves tennis-industry clients but has also worked with dance studios, music schools, artists, financial firms, and tech organizations.
No — clients can cancel any service at any time and are not locked into long-term contracts.