NJ 08034, new-jersey · Marketing agency
Smith Publicity is a book-focused public relations agency founded in 1997 and headquartered in Cherry Hill, New Jersey. The firm specializes exclusively in book and author publicity, working with traditionally published authors, self-published writers, major publishing houses, small presses, and hybrid publishers. According to the company's own history page, Smith Publicity has run a 25-person team and executed thousands of publicity campaigns since founding, and says it pioneered the 'book-as-a-business-card' concept and expanded use of bylined articles as a book-promotion tactic, both of which it describes as having become industry standards. The agency markets services spanning author promotion, book promotion for business, non-fiction, self-help and children's books, and book marketing for both publishers and self-published authors, with claimed reach into US, Canadian, and 30+ international media markets.
Smith Publicity is a long-running (since 1997), Cherry Hill, NJ-based public relations agency focused exclusively on book and author publicity, claiming a 25-person team, industry recognition (PR News Agency Elite Top 100, Qwoted), and international media reach, though it does not publish pricing or named case studies.
Ask for concrete recent media placements or campaign outcomes tied to specific (even anonymized) titles, and clarify pricing/contract terms up front since none are published. Given the firm's PR-only focus, pair it with a separate agency if broader digital marketing (SEO, paid ads, web) is also needed.
Compared to generalist marketing/PR agencies in this directory, Smith Publicity is a specialist: its entire practice is built around book and author publicity rather than broader brand, digital, or advertising work. That makes it a strong fit specifically for authors and publishers, but not a substitute for a full-service marketing agency.
Smith Publicity is a credible, long-standing (since 1997) specialist PR agency for book and author publicity, backed by a stated 25-person team and named industry recognition. It is a reasonable choice for authors and publishers needing media placement, though buyers should request specific recent results and pricing directly, since neither is published on the site.
Book and author publicity — media placement, promotion, and bylined-article campaigns for traditionally published, self-published, and hybrid-press authors.
The company states it was founded in 1997, giving it nearly three decades of operating history in book PR.
No. Pricing is not listed on the site; prospective clients must contact the firm directly to discuss a campaign.
The company cites PR News' 'Agency Elite Top 100' and a Qwoted top-publicists mention, along with memberships in PRSA, IBPA, and PubWest.
Yes, the company explicitly lists self-published authors as a target client segment alongside traditionally published authors and publishing houses.