New York · Marketing agency
Maintained by Bartu Cavusoglu · Last updated August 17, 2026
Timely Signs Inc. is a family-owned sign, banner, and promotional products company based in Elmont, New York, serving Long Island and the greater New York City area. Founded in 1966 as a sign shop and launched as a national mail-order company in 1968 by founder Lucky Goldsmith, the business is now run by its third generation: Gene Goldsmith took over management in 1975 and became owner in 1981, and his son Marc Goldsmith currently serves as Vice President overseeing the promotional products division. The company says it rebuilt after a fire in 1981 and has adapted its business model repeatedly as printing and signage technology changed. Today Timely Signs offers signs and banners (including retractable banners, table-top and floor displays, event tents, and trade-show packages), promotional gifts, general printing (business cards, forms, flyers, stamps), custom apparel, and a dedicated line of school-focused signage (spirit signs, asset markers, digital signs, motivational displays). Ordering is quote-based by phone or email rather than published online pricing, and several product lines are fulfilled through separate third-party storefronts (Displaycity, 4imprint's 4printing platform, and Company Casuals) rather than a single unified e-commerce checkout on the main site.
Timely Signs Inc. is a long-running (since 1966/68), family-owned sign and promotional products shop in Elmont, NY, now in its third generation of Goldsmith family ownership. It offers a broad catalog - signs and banners, promotional gifts, printing, custom apparel, and a notable school-signage niche - but pricing is quote-only and the web presence is fragmented across several third-party storefronts. There are no case studies or named testimonials, and the verifiable review footprint (a handful of Facebook and Yelp reviews) is too small to judge consistently. A self-reported 2014 local business award could not be independently confirmed. Overall: a genuinely established, small local vendor
Prospective buyers should treat Timely Signs as a small, quote-based local vendor rather than a self-serve e-commerce supplier: expect to contact them by phone or email for pricing rather than finding it published online. Given the very limited number of independently verifiable reviews and the absence of published case studies, it is reasonable to ask the company directly for recent project references or photos before committing to a large or time-sensitive order. The company's decades of operation and multi-generation family ownership are a positive continuity signal, but buyers evaluating vendors on quantifiable proof (client case studies, large review volume, third-party certifications) will find little of that here and should weigh that gap against the value of a long-tenured local relationship.
Compared to larger national sign/print chains (e.g., FASTSIGNS, Signs.com, 4imprint directly) or other Long Island competitors, Timely Signs' main differentiators are its long operating history and family continuity, plus a specific niche in school signage that many generic sign shops don't emphasize. However, it lacks the online price transparency, self-serve ordering, and published project portfolios that many modern competitors offer - several of its own product lines route through separate third-party platforms (Displaycity, 4imprint's 4printing tool, Company Casuals) rather than a unified storefront, suggesting it has not modernized its e-commerce experience at the same pace as larger competitors. Its review footprint is also far smaller than would typically be expected from a business that has operated for roughly 58 years, making it hard to benchmark service quality against peers with deeper review histories.
Timely Signs Inc. is a real, long-established family business with a credible operating history dating to the 1960s, a clear service catalog, and a genuine niche in school signage. Its public evidence base is thin, however: no case studies, minimal reviews, a fragmented multi-platform web presence, and an unverified self-reported award. This profile reflects that honestly - the content here is limited by what the company has actually published and what could be independently confirmed, not by lack of research effort.
Timely Signs traces its roots to 1966 as a sign shop and was launched as a national mail-order company in 1968. It is now run by the third generation of the founding Goldsmith family, based in Elmont, NY.
The company offers custom signs and banners, trade-show displays, promotional gifts, general printing (business cards, forms, flyers), custom apparel, and a dedicated line of school signage products.
No. Pricing is quote-based - customers contact the company by phone or email for a quote rather than viewing published rates on the website.
Timely Signs' own site does not publish written case studies or testimonials (its 'What people say about us' page contains only unlabeled video thumbnails). A small number of reviews exist on Facebook and Yelp, but the sample size is too small to draw firm conclusions.
Timely Signs is based at 2135 Linden Blvd in Elmont, NY, and markets itself as serving Long Island, New York City, and customers beyond via UPS shipping for some product lines.