TL Design Lab

new-jersey · Marketing agency

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TL Design Lab is a web design and branding agency based in Iselin, New Jersey, founded by Taynaya 'Naya' Lee, a designer who holds a B.S. in Sociology alongside a background in computer science. The agency positions itself as a full-service creative studio, pairing custom website design and UX/product design with brand strategy, digital marketing support, and ongoing technical maintenance for clients ranging from early-stage startups and nonprofits to established businesses. TL Design Lab is certified in New Jersey as both a Minority and Women-Owned Business Enterprise (MWBE) and a Small Business Enterprise (SBE), and describes its staffing as a multi-disciplinary team of developers, project managers, designers, and brand strategists working alongside the founder. The studio serves clients nationwide from its Iselin office.

Our take

TL Design Lab is an Iselin, NJ web design and branding agency founded by Taynaya Lee, offering full-service branding, website, UX, and digital marketing support, and holding MWBE/SBE certification in New Jersey.

Strengths

• Certified Minority and Women-Owned Business Enterprise (MWBE) and Small Business Enterprise (SBE) in New Jersey
• Founder Taynaya Lee combines a sociology background with computer science training, supporting a user-centered design approach
• Describes a multi-disciplinary in-house team rather than a solo freelancer
• Broad service range spanning branding, web/app development, e-commerce, SEO, and content creation lets clients consolidate multiple needs with one vendor

Risk factors

• Lack of published portfolio work or testimonials makes it harder to independently verify quality/results before hiring

Best fit for

• Startups and nonprofits needing an all-in-one partner for branding, website, and ongoing digital marketing support
• Businesses that want MWBE/SBE-certified vendor status for supplier-diversity procurement requirements
• Companies needing both a new site build and continuing tech support/maintenance from the same team

Who should look elsewhere

• Buyers who need to see a detailed public portfolio or verified client testimonials before hiring should request references directly
• Businesses seeking a large enterprise agency track record rather than a boutique, certification-driven studio

Hiring advice

Request to see live examples of past client websites and ask for direct references, since the site itself does not publish a portfolio, named clients, or pricing.

How it compares

TL Design Lab differentiates less on published portfolio proof and more on its MWBE/SBE certification status and combined branding-plus-development service range, which can matter for organizations with supplier-diversity requirements.

Conclusion

TL Design Lab is a certified, founder-led New Jersey studio offering a broad mix of branding, web, and digital marketing services, but prospective clients should ask for portfolio proof and references directly.

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