new-jersey · Marketing agency
Voice for Good Marketing is a solo nonprofit-messaging consultancy run by founder Jordana Merkin (linked LinkedIn profile), specializing specifically in fixing inconsistent nonprofit communications rather than offering general marketing services. Its model is two-part: a 'Clear Messaging Guide' — a foundational document for consistent language across board, staff, and volunteers — followed by 'Ongoing Strategic Messaging Support,' where Merkin reviews client-written materials and does hands-on copywriting. Three named nonprofit clients back this up with specific testimonials: Lorna Riddle (Executive Director, The Mary Potter Foundation), Rachel Secunda (Associate Director, Ematai), and David Zimand (Head of School, Seattle Jewish Community School).
Voice for Good Marketing is a solo nonprofit-messaging consultancy run by named founder Jordana Merkin, who builds a 'Clear Messaging Guide' and then partners with nonprofits on ongoing implementation. Three named client testimonials (from The Mary Potter Foundation, Ematai, and Seattle Jewish Community School) back up a credible, well-differentiated practice — a strong fit for nonprofits with inconsistent messaging, though pricing isn't published and capacity depends entirely on one person.
Review the dedicated Testimonials page directly for evidence beyond the testimonials captured here, and ask specifically how the ongoing implementation support is scoped (hours, response time, revision rounds) since it's described qualitatively but not quantified on the site. Book the discovery call primarily to assess personal fit with Jordana Merkin, since this is a solo practice, and get pricing and engagement length in writing before committing.
Compared to a general nonprofit marketing or branding agency, Voice for Good Marketing narrows to one specific, well-understood failure mode — inconsistent messaging across an organization's board, staff, and volunteers — and backs it with named client evidence rather than generic case-study language. A larger agency might offer more bench strength and broader services (design, web, campaigns), but a solo specialist like this often gives more direct founder attention and a tighter, more accountable engagement — the tradeoff is capacity risk if Merkin herself is unavailable, and no published pricing to compare against a larger firm's rate card.
Voice for Good Marketing stands out for having real, checkable evidence — a named founder with a linked LinkedIn profile and three specific client testimonials — behind a genuinely differentiated nonprofit-messaging niche. It's a credible option for nonprofits with unclear or inconsistent messaging, with the main caveats being its solo-practitioner capacity and unpublished pricing, both worth confirming directly before signing.
The founder and sole practitioner of Voice for Good Marketing, who works directly with nonprofit clients to clarify and implement their organizational messaging; her LinkedIn profile is linked from the site.
Both: a foundational 'Clear Messaging Guide' plus 'Ongoing Strategic Messaging Support,' where Merkin reviews materials you write and does hands-on copywriting for key communications.
Yes — named testimonials from Lorna Riddle (The Mary Potter Foundation), Rachel Secunda (Ematai), and David Zimand (Seattle Jewish Community School) each describe a specific messaging outcome.
Yes — its entire positioning, from the messaging framework to its 'as seen on' podcast/summit features, is built specifically around nonprofit communications, not general business marketing.
The site presents this as a solo practice built around one founder; there's no evidence of additional named staff, so capacity likely depends on her personal availability.
No — no fees or packages are shown on the site; pricing and scope would need to be discussed on the discovery call.