AllRatesToday vs Anaplan vs Blackhawk Network: Which Is Right for You in 2026?
This is another category-label pairing rather than a real competitive set: AllRatesToday is a small, developer-focused currency-rates API and converter,…
Best for: Retailers, brands, and financial institutions issuing and distributing gift cards, prepaid products, or reward/incentive payouts.
At a Glance
AllRatesToday
Anaplan
Blackhawk Network
Primary category
Finance
Finance
Finance
Rating
Not documented
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Pricing model
freemium
custom
custom
Starting price
$4.99/month (Small plan, billed as EUR 4.99/month)
Not documented
Not documented
Free plan
Yes
Not documented
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Free trial
Not documented
Not documented
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Platforms
Not documented
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Team collaboration
Not documented
Not documented
Not documented
AI features
Not documented
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Public API
Not documented
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Standout Differences
AllRatesToday is a utility API, not a planning platform
At $4.99/month for its entry Small plan, AllRatesToday is built for developers who need currency exchange data piped into an app — a completely different price point and use case than Anaplan's enterprise-quoted connected-planning suite.
AllRatesToday, Anaplan
Anaplan operates at enterprise planning scale
Anaplan's single cloud data model spans financial planning, supply chain, sales, and workforce planning for large organizations, putting it several tiers above both a currency-rates API and a gift-card platform in scope and cost.
Anaplan
Blackhawk Network solves a distribution problem, not a data or planning problem
Blackhawk Network's job is issuing and distributing gift cards, prepaid products, and incentive payouts for retailers, brands, and financial institutions — functionally unrelated to either a currency API or an enterprise planning tool.
Blackhawk Network
Pricing transparency varies enormously
AllRatesToday is the only one of the three with a published, low-cost starting price at $4.99/month; Anaplan and Blackhawk Network are both custom-quoted enterprise engagements with no public pricing.
AllRatesToday, Anaplan, Blackhawk Network
Feature-by-Feature
What it actually does
Feature
AllRatesToday
Anaplan
Blackhawk Network
Currency exchange rate data / API
Available
Unavailable
Unavailable
Enterprise financial/operational planning
Unavailable
Available
Unavailable
Gift card / prepaid / incentive issuance
Unavailable
Unavailable
Available
Pricing & Access
Feature
AllRatesToday
Anaplan
Blackhawk Network
Published starting price
Available
Unavailable
Unavailable
Free tier
Available
Not documented
Not documented
Enterprise/custom contract requirement
Unavailable
Available
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
AllRatesToday
Free — $0 monthly
Small — EUR 4.99/month (EUR 49.99/year) monthly or annual
Medium — EUR 9.99/month (EUR 99.99/year) monthly or annual
Large — EUR 49.99/month (EUR 499/year) monthly or annual
Genuine free tier with no credit card required, unusual among forex data APIs
Low-cost entry-level paid plans starting under 5 euros per month
Multiple official SDKs reduce integration time for common languages and frameworks
Institutional-grade data sourcing from Reuters and interbank feeds
Both a developer API and consumer-facing tools available on the same platform
Cons
Free tier is limited to real-time and latest rates only, excluding historical data
Rate limits on lower tiers (10 requests per minute on Free) may be restrictive for higher-traffic use
Public information about the company behind the service, such as founding date or team size, is limited
As a smaller, less established provider compared to major forex data vendors, long-term reliability track record is harder to verify externally
Commercial use requires a paid plan even at low request volumes
Anaplan
Pros
Powerful connected-planning model that links finance, supply chain, sales, and workforce data
Real-time recalculation engine handles very large, complex models
Broad module coverage across major enterprise planning functions
Established enterprise vendor with a large customer base and long operating history
Increasingly incorporating AI-driven planning and forecasting capabilities
Cons
Pricing is not public and requires a custom enterprise sales negotiation
Implementation can be complex and costly, often requiring certified consulting partners
Steeper learning curve than simpler planning or spreadsheet-based tools
Primarily suited to large enterprises, less accessible for small or mid-size businesses
Now privately held under Thoma Bravo, reducing public financial transparency
Blackhawk Network
Pros
Extensive retail distribution network and brand partnerships
Broad range of stored-value and incentive product types
Long operating history and scale, founded in 2001
Backed by experienced private equity owners with capital for growth
Cons
No public or self-serve pricing, requires direct sales engagement
B2B platform, not directly usable by individual consumers
Private ownership limits public financial transparency
Operates in a highly competitive prepaid and gift card market
Use Cases
Choose AllRatesToday: Developers and small apps that need currency exchange rate data via API, or a free converter, at low monthly cost.
Choose Anaplan: Large enterprises consolidating financial planning, supply chain, sales, and workforce planning onto one connected data model.
Choose Blackhawk Network: Retailers, brands, and financial institutions issuing and distributing gift cards, prepaid products, or reward/incentive payouts.
AllRatesToday
E-commerce currency conversion — Display accurate, live converted prices at checkout for international customers.
Finance and accounting dashboards — Pull historical and real-time exchange rates into financial reporting and reconciliation tools.
Travel and budgeting apps — Provide travelers with up-to-date currency conversion inside travel planning or expense apps.
Anaplan
Enterprise financial planning and analysis — Finance teams use Anaplan to run scenario planning, budgeting, forecasting, and consolidation across business units.
Supply chain and demand planning — Operations teams model demand, supply, and inventory scenarios connected to financial and sales plans.
Sales territory and quota planning — Revenue operations teams align sales territories, quotas, and headcount capacity to market opportunity.
Blackhawk Network
Retail gift card distribution — Place branded gift cards in physical store racks and digital storefronts.
Corporate incentive and rewards programs — Run employee recognition or customer loyalty reward programs using prepaid and gift card products.
B2B payout and prepaid card programs — Disburse funds or rewards to consumers and partners through prepaid card infrastructure.
Frequently Asked Questions
Do AllRatesToday, Anaplan, and Blackhawk Network compete for the same budget?
No. AllRatesToday is a low-cost currency-rates API for developers, Anaplan is an enterprise connected-planning platform, and Blackhawk Network is a gift-card and incentives infrastructure provider. They serve different teams solving different problems, typically at very different price points.
I need currency conversion for my app — do I need Anaplan?
No. AllRatesToday is built for exactly that — a developer-focused REST API for real-time and historical exchange rates — starting at $4.99/month, a fraction of what an enterprise planning platform like Anaplan would cost.
Which of these is the most expensive?
Anaplan and Blackhawk Network are both custom-quoted enterprise products with no public pricing, and are very likely to cost significantly more than AllRatesToday's published $4.99/month entry plan, given their enterprise-scale positioning.
Can a retailer use Blackhawk Network and Anaplan together?
Yes — they aren't mutually exclusive. Blackhawk Network handles gift card and incentive program issuance, while Anaplan could separately be used for the retailer's broader enterprise financial and operational planning. Neither replaces the other.
Is AllRatesToday enterprise-grade like Anaplan?
No. AllRatesToday is a lightweight developer API and free converter for currency exchange rates, not a connected-planning suite. Anaplan is built for large organizations modeling FP&A, supply chain, sales, and workforce planning on one shared data model.