Autopilot vs Campaigner vs Maropost: Which Is Right for You in 2026?
This trio is a trap for anyone trying to compare feature-by-feature: Autopilot no longer exists as a purchasable product — it was fully rebranded to Ortto, so…
Subscription, tiered by contact/subscriber count, billed monthly or annually · From From around 59 dollars per month for up to 5,000 contacts (Starter plan, billed monthly)
Best for: Mid-market marketers who want strong drag-and-drop email design and automation workflows with SMS and ecommerce as add-ons.
Subscription · From From approximately $79.95/month (eCommerce plan); Marketing Cloud Essential from around $251/month
Best for: Multichannel or ecommerce-heavy businesses that want marketing automation and commerce operations under one roof.
At a Glance
Autopilot
Campaigner
Maropost
Primary category
Email Marketing
Email Marketing
Email Marketing
Rating
Not documented
Not documented
Not documented
Pricing model
subscription
Subscription, tiered by contact/subscriber count, billed monthly or annually
Subscription
Starting price
Not applicable under the Autopilot brand; current product is sold as Ortto (pricing set by Ortto, not covered here)
From around 59 dollars per month for up to 5,000 contacts (Starter plan, billed monthly)
From approximately $79.95/month (eCommerce plan); Marketing Cloud Essential from around $251/month
Free plan
Not documented
Not documented
Not documented
Free trial
Not documented
Not documented
Not documented
Platforms
Not documented
Not documented
Not documented
Team collaboration
Not documented
Not documented
Not documented
AI features
Not documented
Not documented
Yes
Public API
Not documented
Not documented
Yes
Standout Differences
Autopilot is a dead brand, not a live competitor
The Autopilot name and autopilothq.com domain are retired; the underlying product is sold today exclusively as Ortto, with pricing and features that aren't reflected in Autopilot's old listings.
Autopilot
Campaigner has a meaningfully lower entry price
Campaigner starts at roughly $59/month for up to 5,000 contacts, while Maropost's cheapest tier (eCommerce) starts near $79.95/month and its Marketing Cloud Essential tier runs around $251/month.
Campaigner, Maropost
Maropost bundles commerce, Campaigner stays focused on messaging
Maropost positions itself as a unified marketing automation and ecommerce commerce-cloud platform, while Campaigner's roots are in email design and automation workflows, with SMS and ecommerce offered as add-ons rather than a core commerce engine.
Campaigner, Maropost
Both surviving tools target the same mid-market gap
Campaigner and Maropost both aim at businesses that have outgrown starter email tools but aren't buying full enterprise marketing clouds, which puts them in more direct competition with each other than with any entry-level tool.
Campaigner, Maropost
Feature-by-Feature
Current availability
Feature
Autopilot
Campaigner
Maropost
Actively sold under this brand name
Unavailable
Available
Available
Core capability
Feature
Autopilot
Campaigner
Maropost
Email marketing automation
Not documented
Available
Available
SMS marketing
Not documented
Available
Available
Ecommerce / commerce-cloud features
Not documented
Limited
Available
Pricing & Plans
Feature
Autopilot
Campaigner
Maropost
Published starting price
Unavailable
Available
Available
Contact/subscriber-tiered pricing
Not documented
Available
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Autopilot
No individual plan breakdown documented yet.
Campaigner
Starter — 59 dollars per month monthly (annual billing available at a discount)
Essential — 179 dollars per month monthly (annual billing available at a discount)
Advanced — 649 dollars per month monthly (annual billing available at a discount)
eCommerce add-on — 79.95 dollars per month monthly, added on top of a core plan
SMS bundle add-on — 45 dollars per month monthly, added on top of a core plan
Maropost
eCommerce — $79.95/month monthly
Essential — $251/month monthly or annual
Professional — $764/month monthly or annual
Enterprise — $18,349/year annual
Pros & Cons
Autopilot
Pros
Original Autopilot canvas UI was praised for being intuitive and visually clear
Underlying technology and customer relationships carried forward into Ortto rather than being shut down
Rebrand added broader customer data and analytics capabilities beyond the original tool
Established company history dating back to the early 2010s
Cons
Autopilot as a brand and standalone product no longer exists
Legacy marketing materials and reviews referencing Autopilot may be outdated
Migration to Ortto's rebuilt platform may have changed pricing and features from what long-time Autopilot users expected
Ownership history involving any Aurea or ESW Capital connection could not be independently confirmed from available sources
Campaigner
Pros
Long operating history and stable corporate ownership under Ziff Davis reduce the risk of sudden shutdown or platform migration
Combines email and SMS marketing in one platform rather than requiring a separate tool for text messaging
Includes both a visual editor and full HTML code editor, appealing to both marketers and developers
Automation and purchase-behavior features on higher tiers rival more expensive dedicated marketing automation platforms
Dedicated sales engineering support is available on the top-tier Advanced plan for complex sending needs
Cons
No free plan, and the free trial requires a credit card upfront
Pricing rises quickly with contact list size, making it more expensive than budget competitors for larger lists
eCommerce and SMS capabilities are priced as separate add-ons rather than being included in core plans
Entry-level Starter plan lacks the automation and behavioral reporting features that are the platform's biggest differentiators
Being part of a large portfolio company (Ziff Davis) means Campaigner competes internally for investment against sibling brands
Maropost
Pros
Combines marketing automation and commerce operations under one vendor
Meta ad integration alongside email and SMS in one journey builder
Retail Express acquisition strengthens ecommerce and POS capabilities
Tiered pricing scales from smaller stores to enterprise contact volumes
Serves a large base of global brands across retail and other industries
Cons
Enterprise-tier pricing is a significant jump from mid-tier plans
Less name recognition in North America than competitors like Klaviyo or HubSpot
Full commerce plus marketing stack may be more than smaller merchants need
Pricing structure by contact volume can get expensive as lists grow
Choose Autopilot: No one evaluating a current purchase — anyone drawn to Autopilot's old feature set should be evaluating Ortto, the product it became.
Choose Campaigner: Mid-market marketers who want strong drag-and-drop email design and automation workflows with SMS and ecommerce as add-ons.
Choose Maropost: Multichannel or ecommerce-heavy businesses that want marketing automation and commerce operations under one roof.
Autopilot
Historical reference for legacy Autopilot customers — Existing customers researching what happened to their Autopilot account are directed to Ortto, which now hosts the same underlying platform.
Buyer researching marketing automation history — Buyers comparing marketing automation vendors may encounter Autopilot in reviews or comparisons and need to understand it now operates as Ortto.
Analyst tracking martech consolidation — Industry analysts referencing Autopilot as a case study in marketing automation platform rebrands and consolidation.
Campaigner
Mid-market email and SMS marketing — Established small and mid-sized businesses that have outgrown basic email tools use Campaigner's higher tiers to combine automated email journeys with native SMS campaigns in one platform.
eCommerce lifecycle marketing — Online retailers use Campaigner's Shopify and Magento integrations, paired with purchase-behavior reporting, to trigger cart-abandonment, post-purchase, and win-back campaigns.
Agency and developer-built email campaigns — Agencies and developers use Campaigner's full HTML code editor and API access to build and manage highly customized campaigns for multiple clients.
Maropost
Multichannel retail marketing — A retail brand runs coordinated email, SMS, and Meta ad campaigns from Maropost Marketing Cloud to drive repeat purchases.
Unified commerce and marketing operations — A direct-to-consumer brand connects Commerce Cloud and Marketing Cloud so campaign targeting is powered by live purchase data.
Cart abandonment recovery — A smaller online store uses the eCommerce plan to automate cart recovery emails and recapture lost sales.
Frequently Asked Questions
Is Autopilot still available to buy?
No. Autopilot has been fully rebranded as Ortto, and the autopilothq.com domain is retired. There's no way to purchase 'Autopilot' as a separate product today — anyone interested in it should evaluate Ortto directly.
Should I compare Autopilot's old pricing to Campaigner or Maropost?
No. Since the product now operates entirely under the Ortto brand, its current pricing is set by Ortto and isn't captured here. A fair comparison against Campaigner or Maropost needs Ortto's current published pricing, not Autopilot's historical listings.
Is Campaigner or Maropost cheaper for a small marketing team?
Campaigner is the cheaper entry point, starting around $59/month for up to 5,000 contacts, versus Maropost's roughly $79.95/month eCommerce plan or ~$251/month Marketing Cloud Essential tier.
Which is better for a business that also needs ecommerce commerce-cloud features, Campaigner or Maropost?
Maropost, since it's built from the ground up as a unified marketing automation and ecommerce commerce-cloud platform, whereas Campaigner treats ecommerce as an add-on to its core email/SMS product.
If I liked Autopilot, what should I actually evaluate instead?
Ortto — that's the current name and product for what used to be sold as Autopilot. Comparing Campaigner or Maropost against 'Autopilot' specifically will miss whatever features and pricing changes have shipped under the Ortto rebrand.