getinsights.io vs Gizmo Analytics vs Heap: Which Is Right for You in 2026?
getinsights.io and Gizmo Analytics sit in the same lightweight, privacy-first corner of the analytics market, but Gizmo's positioning around managing multiple…
Freemium (custom quote for paid tiers) · From Free (up to 10,000 monthly sessions)
Best for: Teams that need automatic, comprehensive interaction capture and are prepared to move to a custom-quoted plan as usage scales.
At a Glance
getinsights.io
Gizmo Analytics
Heap
Primary category
Analytics
Analytics
Analytics
Rating
Not documented
Not documented
Not documented
Pricing model
Freemium
Freemium
Freemium (custom quote for paid tiers)
Starting price
Free
Free
Free (up to 10,000 monthly sessions)
Free plan
Yes
Yes
Yes
Free trial
Not documented
Not documented
Not documented
Platforms
Web
Web
Web
Team collaboration
Not documented
Not documented
Not documented
AI features
Not documented
Yes
Yes
Public API
Yes
Yes
Yes
Standout Differences
Cookieless by design, on two of the three
getinsights.io and Gizmo Analytics are both explicitly built as cookie-free, privacy-focused platforms, which typically means no cookie-consent banner is required. Heap's privacy stance isn't documented in the same way, so if avoiding cookie banners is the deciding factor, it's a two-tool race.
getinsights.io, Gizmo Analytics
Manual events vs. automatic capture
getinsights.io is built around page view and custom event tracking, meaning you define what gets tracked. Heap's core pitch is the opposite: it automatically captures every user interaction on web and mobile so you can analyze behavior retroactively, even for events you didn't think to instrument up front.
getinsights.io, Heap
Multi-site management is Gizmo's stated niche
Gizmo Analytics specifically calls out small teams managing multiple websites as its target use case, which isn't a claim made for getinsights.io or Heap. If you run several sites and want one cookieless analytics layer across all of them, that's a differentiator worth weighing.
Gizmo Analytics
Free tiers don't scale the same way
getinsights.io and Gizmo Analytics are both simply listed as free to start with no stated volume cap. Heap's free tier is capped at 10,000 monthly sessions, after which pricing moves to a custom quote — a structure typical of tools built for larger product analytics workloads.
Heap
Feature-by-Feature
Pricing
Feature
getinsights.io
Gizmo Analytics
Heap
Free plan available
Available
Available
Available
Published paid pricing
Not documented
Not documented
Unavailable
Tracking Approach
Feature
getinsights.io
Gizmo Analytics
Heap
Cookieless tracking
Available
Available
Not documented
Automatic full interaction capture (no manual event setup)
Not documented
Not documented
Available
Custom event tracking
Available
Not documented
Not documented
Multi-website management focus
Not documented
Available
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
getinsights.io
Developer — Free free
Project — $12/month monthly
Startup — $29/month monthly
Business — $79/month monthly
Gizmo Analytics
Free — $0 free
Starter — $9/month monthly
Growth — $19/month monthly
Scale — $39/month monthly
Heap
Free — Free N/A
Growth — From approximately $3,600/year (custom quote) Annual, custom
Pro — Custom quote Annual, custom
Premier — Custom quote Annual, custom
Pros & Cons
getinsights.io
Pros
Free Developer plan available with no credit card required
No cookies or personal data collection, removing the need for a cookie consent banner
Supports custom event tracking, not just page views
Open-source tracking script for transparency
Simple, predictable event-based pricing tiers with no long-term contract
Cons
Free tier is limited to 3,000 events per month, which may be quickly exhausted on active sites
Company information such as founding year, headquarters, and team size is not publicly disclosed
Feature set is focused on core analytics and events, without confirmed advanced features like funnels or cohort analysis
Paid tiers scale by event volume, so costs can rise quickly for high-traffic sites
Gizmo Analytics
Pros
No cookie consent banner required
Unlimited sites included on every plan, including Free
Fast setup via AI agent/MCP integration
Affordable paid tiers for indie developers and small agencies
Supports a wide range of frameworks out of the box
Cons
No public information on the company, founding year, or team size
Event caps mean high-traffic sites will need to upgrade plans
Newer product with a limited public track record compared to established analytics tools
No published enterprise or custom reporting tier
Heap
Pros
Autocapture removes the need to manually instrument every tracking event in advance
Retroactive event definition means historical data is available immediately for newly defined metrics
Now backed by Contentsquare's resources and combined with its session replay and heatmap capabilities
Strong account-level analytics for B2B product teams
Genuinely usable free tier for small teams and early-stage products
Cons
All paid tiers require a custom sales quote rather than transparent self-serve pricing
Session replay and heatmaps are add-ons rather than included by default
Autocapturing everything can generate a large volume of raw data that requires cleanup to keep analysis manageable
Post-acquisition roadmap and support are now tied to Contentsquare's broader strategy rather than an independent Heap-only focus
Enterprise-oriented pricing model can be a poor fit for very small teams that outgrow the free tier
Use Cases
Choose getinsights.io: Developers who want simple, free, cookie-free page view and custom event tracking without a data-collection footprint.
Choose Gizmo Analytics: Small teams or freelance developers managing analytics across multiple websites who want a cookieless setup.
Choose Heap: Teams that need automatic, comprehensive interaction capture and are prepared to move to a custom-quoted plan as usage scales.
getinsights.io
Privacy-compliant site analytics — Developers who need basic web analytics while avoiding cookie banners and personal data collection for GDPR or privacy reasons.
Custom event tracking for product decisions — Teams that want to track specific user interactions, such as button clicks or scroll depth, to inform product or UX decisions.
Lightweight analytics for developer-built sites — Individual developers or small teams building side projects or client sites who want a fast-loading analytics script without a large JavaScript footprint.
Cost-predictable analytics as traffic scales — Startups that want analytics pricing tied directly to event volume rather than flat enterprise contracts as their traffic grows.
Gizmo Analytics
Indie developer side projects — Solo developers tracking traffic across several personal or side projects on one account.
Agency client reporting — Agencies monitoring analytics across many client sites from a single fleet dashboard.
AI-assisted project setup — Teams using AI coding agents to scaffold projects and want analytics installed automatically.
Heap
Product-led growth analysis — A product team uses Heap's autocapture and funnel analysis to find where users drop off during onboarding without having to predefine every tracked event in advance.
B2B account engagement tracking — A SaaS company rolls individual user behavior up to the account level to identify which customer accounts are at risk of churn based on declining engagement.
Retroactive feature adoption measurement — After shipping a new feature, an analyst defines a new event in Heap and immediately sees historical adoption data going back to before the feature was even announced, thanks to autocapture.
Frequently Asked Questions
Which of these three tools is completely cookie-free?
Both getinsights.io and Gizmo Analytics are explicitly marketed as cookie-free, privacy-focused analytics platforms. Heap's cookie policy isn't documented in the data available, so if a cookieless setup is a hard requirement, getinsights.io or Gizmo Analytics are the safer starting points.
Is Heap free to use?
Heap has a free tier that covers up to 10,000 monthly sessions. Beyond that volume, pricing moves to a custom quote, which is different from getinsights.io and Gizmo Analytics, both of which are simply listed as free with no stated session cap.
Which tool is best for managing analytics across multiple websites?
Gizmo Analytics is the one explicitly positioned for small teams managing multiple websites, making it the natural fit if you need one cookieless analytics setup spanning several properties rather than a single site.
Do I need to manually set up tracking events with these tools?
With getinsights.io you define page views and custom events yourself. Heap takes the opposite approach, automatically capturing every user interaction so you can analyze behavior retroactively without pre-defining events. Gizmo Analytics' event-tracking specifics aren't documented in detail.
Which is the cheapest option for a solo developer with one small site?
getinsights.io and Gizmo Analytics both start free with no stated volume limit, making either a low-cost entry point for a single small site. Heap's free tier is also available but capped at 10,000 monthly sessions, which could matter once a site starts growing.