Hevo Data and Hightouch both move data around a warehouse but in opposite directions — Hevo is ELT that loads data into the warehouse, Hightouch is reverse…
Freemium · From Free (up to 1M events/month); paid plans from about $265/month billed annually
Best for: Data teams that need a no-code ELT pipeline to move data from 150+ sources into a warehouse with built-in transformations and change data capture.
Contact for pricing
Best for: Marketing and RevOps teams that want to activate warehouse data directly into 300+ marketing/sales tools, rather than storing data themselves.
Usage-based (free tier available) · From Free (Shared tier); Standard plans from $0.99 per hour
Best for: Engineering teams that need a single distributed SQL database to power both transactional and real-time analytical workloads at scale.
| Hevo Data | Hightouch | SingleStore | |
|---|---|---|---|
| Primary category | Databases | Databases | Databases |
| Rating | Not documented | Not documented | Not documented |
| Pricing model | Freemium | Contact for pricing | Usage-based (free tier available) |
| Starting price | Free (up to 1M events/month); paid plans from about $265/month billed annually | Not documented | Free (Shared tier); Standard plans from $0.99 per hour |
| Free plan | Yes | Not documented | Yes |
| Free trial | Not documented | Not documented | Not documented |
| Platforms | Not documented | Web | Not documented |
| Team collaboration | Not documented | Not documented | Not documented |
| AI features | Not documented | Yes | Yes |
| Public API | Yes | Yes | Yes |
Opposite data flows: Hevo in, Hightouch out
Hevo Data is an ELT platform that pulls data from 150+ sources into a warehouse using change data capture, while Hightouch is a reverse-ETL / composable CDP that pushes warehouse data back out into 300+ marketing and sales tools. They sit on either side of the same warehouse rather than competing for the same job.
Hevo Data, Hightouch
Only Hevo and SingleStore publish a starting price
Hevo Data shows a free tier (up to 1M events/month) and paid plans from roughly $265/month billed annually. SingleStore is usage-based with a free Shared tier and Standard plans from $0.99/hour. Hightouch is contact-for-pricing with no published number, which typically signals a sales-led, enterprise-oriented buying process.
Hevo Data, SingleStore, Hightouch
SingleStore isn't a pipeline tool at all
Unlike Hevo and Hightouch, which move data between systems, SingleStore is a destination — a distributed SQL database (formerly MemSQL) built to unify transactional and real-time analytical workloads in one engine, meaning it could sit underneath either of the other two as the warehouse or operational store they read from or write to.
SingleStore
Hightouch has expanded beyond plain reverse ETL
Hightouch now describes itself as a composable CDP and agentic marketing platform, a broader scope than a pure data-movement tool like Hevo — it's positioned for activation and marketing workflows on top of warehouse data, not just syncing rows.
Hightouch
| Feature | Hevo Data | Hightouch | SingleStore |
|---|---|---|---|
| Free tier | Available | Not documented | Available |
| Published starting price | Available | Unavailable | Available |
| Usage/consumption-based pricing | Not documented | Not documented | Available |
| Feature | Hevo Data | Hightouch | SingleStore |
|---|---|---|---|
| Data ingestion / ELT into a warehouse | Available | Unavailable | Not documented |
| Reverse ETL / activation to business tools | Unavailable | Available | Unavailable |
| Database/compute engine (stores and serves queries) | Unavailable | Unavailable | Available |
| Change data capture (CDC) | Available | Not documented | Not documented |
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
No individual plan breakdown documented yet.
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Hevo Data is an ELT pipeline that loads data from 150+ sources into your warehouse using built-in transformations and change data capture. Hightouch does the reverse: it's a composable CDP and reverse-ETL platform that takes data already sitting in your warehouse and activates it into 300+ marketing and sales tools like Salesforce or HubSpot-style systems. Most teams use both together rather than choosing one over the other.
SingleStore is a distributed SQL database built to unify transactional and real-time analytical workloads in one engine, formerly known as MemSQL, so architecturally it could serve as a warehouse-like destination. However, it isn't documented in the data available here whether Hevo Data lists SingleStore among its supported destination connectors, so confirm compatibility before committing.
SingleStore has a free Shared tier and usage-based Standard plans starting at $0.99/hour. Hevo Data has a free tier up to 1 million events/month, after which paid plans start around $265/month billed annually. Hightouch doesn't publish pricing at all — it's contact-for-pricing, so cost depends on a sales conversation.
Possibly, if your goal extends beyond centralizing data. Hevo Data brings data into your warehouse from 150+ sources; Hightouch pushes data back out of the warehouse into the marketing and sales tools your team actually works in. They're complementary layers rather than substitutes for each other.
Not directly. SingleStore is an engineering-focused distributed SQL database, not a marketing activation tool, so a marketing team choosing between these three would more likely land on Hightouch for activation. SingleStore would only enter the picture indirectly, as a possible database underneath the warehouse Hightouch reads from.
Read the full Hevo Data review · Read the full Hightouch review · Read the full SingleStore review