Compare Hotjar Surveys and Dovetail on pricing, features, platforms, and ratings — both Surveys tools, Freemium pricing to decide which fits your team.
At a Glance
Hotjar Surveys
Dovetail
Primary category
Surveys
Surveys
Rating
Not documented
Not documented
Pricing model
Freemium
Freemium
Starting price
Free (20 responses/month); paid plans from approximately EUR 48/month
Free
Free plan
Yes
Yes
Free trial
Yes
Not documented
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Hotjar Surveys
Basic — Free Monthly
Plus — Approximately EUR 48/month Monthly or annual
Business — Approximately EUR 64/month Monthly or annual
Scale — Approximately EUR 128/month Monthly or annual
Dovetail
Free — $0/month N/A
Professional — ~$29-$39/user/month (billed annually, per third-party trackers) Annual
Enterprise — Custom (invoiced) Custom
Pros & Cons
Hotjar Surveys
Pros
Free tier with no credit card required, offering up to 20 responses per month
Deep integration with Hotjar's heatmaps and session recordings for combined quantitative and qualitative insight
No-code builder makes it accessible to marketing and product teams without developer support
Flexible distribution via on-site widget, link, or email
Large existing respondent network drawn from Hotjar's 1.3 million-plus website install base
Cons
Free tier's 20-response monthly cap is limiting for anything beyond small-scale testing
Historically priced as a separate subscription from Hotjar's Observe product, adding cost complexity
Less advanced branching and logic than dedicated survey specialists like Typeform
Support is largely ticket-based with multi-day response times
Pricing is in transition as Hotjar migrates to unified Contentsquare plans, creating some uncertainty for new buyers
Dovetail
Pros
Strong AI-assisted synthesis reduces manual coding of qualitative data
Automated channels keep the repository updated without manual uploads
Free plan lets small teams or individuals try the product with no card required
Enterprise-grade security options support regulated industries like healthcare
Cons
Per-seat pricing can get expensive as more stakeholders need access
Free plan is limited to a single project and a single ingestion channel
Enterprise pricing is custom and not published, requiring a sales conversation
Usage-based add-ons like extra Channels add further cost on top of seat fees
Use Cases
Hotjar Surveys
In-context website feedback — Teams trigger on-site survey widgets based on visitor behavior to capture feedback about specific pages or flows while intent is fresh.
Post-purchase and NPS surveys — Ecommerce and SaaS teams send email-based surveys to gather satisfaction scores and open-ended feedback after a purchase or key interaction.
Combined behavior and feedback analysis — Growth teams pair survey responses with heatmap and session recording data from the same visitors to understand both what happened and why.
Dovetail
Centralizing scattered user research — A product team consolidates interviews, surveys, and call recordings from multiple tools into one searchable repository.
Synthesizing customer feedback at scale — A product manager uses AI chat to quickly answer questions like what enterprise customers say about a specific feature across hundreds of source clips.
Sharing findings across the organization — A research team builds shareable Docs with quotes and clips so sales and leadership can see evidence behind product decisions.