Compare Improvado and convertmax on pricing, features, platforms, and ratings — both Analytics tools, Freemium vs Paid pricing to decide which fits your team.
At a Glance
Improvado
convertmax
Primary category
Analytics
Analytics
Rating
Not documented
Not documented
Pricing model
Freemium
Paid
Starting price
Free
$249/ mo
Free plan
Yes
Not documented
Free trial
Not documented
Not documented
Platforms
Web
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Improvado
Free Limited — Free free
MCP Only — $100/month monthly
Advanced — Contact for pricing monthly
Enterprise — Contact for pricing monthly
convertmax
No individual plan breakdown documented yet.
Pros & Cons
Improvado
Pros
Very large connector library covering most major marketing platforms
AI agent reduces manual dashboard-building work
Free Limited tier lets teams try core functionality before committing
Strong compliance posture (SOC 2 Type II, HIPAA, GDPR, CCPA)
Built-in budget waste detection and experiment tracking
Cons
Higher-volume plans require contacting sales for custom pricing
Full feature set (attribution, mix modeling) reserved for Advanced/Enterprise tiers
Platform depth may be more complexity than small marketing teams need
MCP action limits on lower tiers can restrict AI agent usage
convertmax
Pros
Unifies web analytics, CRM, call tracking, and commerce data into a single revenue-attribution view
First-party tracking with identity resolution connects anonymous visitors to known customers and closed revenue
Multiple attribution models (multi-touch, advanced attribution) scale from simple ROI dashboards to pipeline analytics
Product analytics ties in-product usage and upgrade events back to the original marketing touchpoint
Warehouse export and BigQuery add-on support teams that want attribution data in their own data stack
Cons
Pricing scales quickly with event and contact volume, with the Pro tier reaching $1,199/month
Key capabilities like identity resolution and warehouse export are gated behind higher-priced Growth and Pro tiers
Advanced identity graph and BigQuery export are separate paid add-ons rather than included features
Enterprise-level features such as SSO and dedicated infrastructure require custom/contact-sales pricing
Use Cases
Improvado
Multi-channel marketing reporting — Combine data from dozens of ad platforms into unified dashboards.
Budget optimization — Identify wasted ad spend and reallocate budget across campaigns.
Attribution analysis — Run multi-touch attribution across channels for enterprise marketing teams.
Agency reporting — Build client-ready dashboards from multiple connected ad accounts.