Compare Improvado and nummbas on pricing, features, platforms, and ratings — both Analytics tools, Freemium vs Starter $99/mo ($79/mo annual), Growth $199/mo…
At a Glance
Improvado
nummbas
Primary category
Analytics
Analytics
Rating
Not documented
Not documented
Pricing model
Freemium
Starter $99/mo ($79/mo annual), Growth $199/mo ($159/mo annual), Scale $399/mo ($319/mo annual) — all with a 14-day free trial.
Starting price
Free
Not documented
Free plan
Yes
Not documented
Free trial
Not documented
Yes
Platforms
Web
Mobile App
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Yes
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Improvado
Free Limited — Free free
MCP Only — $100/month monthly
Advanced — Contact for pricing monthly
Enterprise — Contact for pricing monthly
nummbas
No individual plan breakdown documented yet.
Pros & Cons
Improvado
Pros
Very large connector library covering most major marketing platforms
AI agent reduces manual dashboard-building work
Free Limited tier lets teams try core functionality before committing
Strong compliance posture (SOC 2 Type II, HIPAA, GDPR, CCPA)
Built-in budget waste detection and experiment tracking
Cons
Higher-volume plans require contacting sales for custom pricing
Full feature set (attribution, mix modeling) reserved for Advanced/Enterprise tiers
Platform depth may be more complexity than small marketing teams need
MCP action limits on lower tiers can restrict AI agent usage
nummbas
Pros
Consolidates data from a wide range of ecommerce, payments, and accounting tools (Shopify, WooCommerce, BigCommerce, Wix, Square, Stripe, QuickBooks, Plaid, ShipStation, Klaviyo, Recharge, Meta Ads) into one dashboard instead of requiring manual spreadsheet reconciliation.
Goes beyond historical reporting with forward-looking features — six-month cash flow projections and demand forecasting — alongside standard revenue and margin tracking.
Publishes transparent, tiered pricing ($99-$399/month) with a 14-day trial and no charge until the trial ends, rather than hiding pricing behind a 'contact sales' form.
Includes an AI assistant ('Nummbas-FO') for natural-language questions about the numbers, plus secure dashboard sharing for outside advisors or investors.
Publishes direct, public comparison pages against established category incumbents like Triple Whale and Lifetimely, signaling confidence in feature parity for its target segment.
Cons
No founding year, headquarters, or team size is disclosed anywhere on the marketing site, making it harder to independently verify company maturity or stability before committing to a paid plan.
Entry-level pricing starts at $99/month (Starter) with no permanent free plan — only a 14-day trial — which may be a meaningful cost for very early-stage or pre-revenue stores.
As a comparatively unestablished challenger running head-to-head comparison pages against category leaders like Triple Whale, prospective users have less independent third-party track record to evaluate than with more mature competitors.
Use Cases
Improvado
Multi-channel marketing reporting — Combine data from dozens of ad platforms into unified dashboards.
Budget optimization — Identify wasted ad spend and reallocate budget across campaigns.
Attribution analysis — Run multi-touch attribution across channels for enterprise marketing teams.
Agency reporting — Build client-ready dashboards from multiple connected ad accounts.