Compare Improvado and storepoint on pricing, features, platforms, and ratings — both Analytics tools, Freemium vs Paid (free trial available) pricing to…
At a Glance
Improvado
storepoint
Primary category
Analytics
Analytics
Rating
Not documented
Not documented
Pricing model
Freemium
Paid (free trial available)
Starting price
Free
$25/mo
Free plan
Yes
Not documented
Free trial
Not documented
Yes
Platforms
Web
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Yes
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Improvado
Free Limited — Free free
MCP Only — $100/month monthly
Advanced — Contact for pricing monthly
Enterprise — Contact for pricing monthly
storepoint
No individual plan breakdown documented yet.
Pros & Cons
Improvado
Pros
Very large connector library covering most major marketing platforms
AI agent reduces manual dashboard-building work
Free Limited tier lets teams try core functionality before committing
Strong compliance posture (SOC 2 Type II, HIPAA, GDPR, CCPA)
Built-in budget waste detection and experiment tracking
Cons
Higher-volume plans require contacting sales for custom pricing
Full feature set (attribution, mix modeling) reserved for Advanced/Enterprise tiers
Platform depth may be more complexity than small marketing teams need
MCP action limits on lower tiers can restrict AI agent usage
storepoint
Pros
No-code embed — set up a store locator widget without a developer
Search by city, zip/postal code, or auto-detected location
Filters and tags let visitors narrow results by product or store attributes
Dedicated WordPress and Shopify setup guides for common platforms
Public API available for custom/developer implementations
Free 7-day trial before paying
Cons
Pricing tiers ($25/$49/$99 per month) were only found on the pricing page, not broken down publicly by feature — the specific limits of each tier aren't disclosed in crawled content
Focused narrowly on store-locator functionality rather than broader mapping/geolocation needs
No self-serve free-forever plan — only a 7-day trial
Use Cases
Improvado
Multi-channel marketing reporting — Combine data from dozens of ad platforms into unified dashboards.
Budget optimization — Identify wasted ad spend and reallocate budget across campaigns.
Attribution analysis — Run multi-touch attribution across channels for enterprise marketing teams.
Agency reporting — Build client-ready dashboards from multiple connected ad accounts.