Compare Keyword Insights and Screaming Frog on pricing, features, platforms, and ratings — both SEO tools, Subscription vs Freemium (free version plus paid…
At a Glance
Keyword Insights
Screaming Frog
Primary category
SEO
SEO
Rating
Not documented
Not documented
Pricing model
Subscription
Freemium (free version plus paid annual per-user license)
Starting price
$58/month
199 GBP per year per license (about 279 USD)
Free plan
Yes
Yes
Free trial
Yes
Not documented
Platforms
Web
Mac, Windows
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Professional — $99/month Monthly (annual discount available)
Enterprise — Custom pricing Contact sales
Screaming Frog
Free — 0 free
Paid License (1-4 licenses) — 199 GBP per year annual
Paid License (20+ licenses) — 169 GBP per year per license annual
Pros & Cons
Keyword Insights
Pros
Clustering accuracy based on live SERP data rather than simple semantic similarity
Handles very large keyword lists (up to 50,000 keywords)
Expanded feature set covers briefs and full article drafting, not just clustering
Low-cost 7-day trial for $1
Team collaboration features on Professional and Enterprise tiers
Cons
Credit-based pricing can become expensive with heavy AI Writing Agent usage
Basic plan is limited to a single user seat
Enterprise pricing is not published and requires custom quotes
Focused mainly on clustering/strategy, less on technical SEO or backlinks
AI-generated content still typically requires human editing before publishing
Screaming Frog
Pros
Extremely detailed crawl data and granular control over crawl settings
Flat annual per-seat fee rather than consumption-based pricing
Runs locally, keeping crawl data off third-party servers
Industry-standard tool with extensive documentation and community knowledge
Highly configurable to mimic different bots and rendering modes
Cons
Desktop-only, with no native cloud or SaaS dashboard
Steep learning curve for SEO beginners
Can be memory-intensive on very large crawls without database storage mode
Free version limited to 500 URLs per crawl
No built-in rank tracking or backlink index, requiring separate tools
Use Cases
Keyword Insights
Large-scale content planning — SEO agencies use Keyword Insights to cluster tens of thousands of keywords into a structured content calendar based on real search intent.
Topical authority building — In-house content teams use intent-based clusters to plan comprehensive topic coverage that builds topical authority.
AI-assisted content production — Content strategists use the AI Writing Agent and briefs to accelerate first-draft article production from keyword research.
Screaming Frog
Technical SEO audits — Consultants and agencies use the SEO Spider to identify broken links, redirect issues, duplicate content, and metadata problems across client websites.
Site migration quality assurance — Teams crawl staging and live sites before and after a migration to compare URL structures, redirects, and indexability.
Ongoing site health monitoring — Scheduled crawls track new technical issues over time as sites are updated, feeding into regular SEO reporting.