Compare Miro and Carta on pricing, features, platforms, and ratings — both Productivity tools, Freemium / Subscription vs Freemium for early-stage startups,…
At a Glance
Miro
Carta
Primary category
Productivity
Productivity
Rating
Not documented
Not documented
Pricing model
Freemium / Subscription
Freemium for early-stage startups, tiered subscription for growth-stage companies, custom quotes for larger accounts
Starting price
Free; paid plans from $8/month per member
Free (Carta Launch, for companies with fewer than 25 stakeholders and under 1 million dollars raised); paid plans reported from roughly 2,800 dollars per year
Free plan
Yes
Not documented
Free trial
Not documented
Not documented
Platforms
Not documented
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Miro
Free — $0 N/A
Starter — $8/month per member Annual (billed yearly)
Business — $20/month per member Annual (billed yearly)
Build (entry paid tier) — Reported from around 2,800 dollars per year annual
Growth and Scale — Custom quote, reported in the range of roughly 6,000 to 77,000-plus dollars per year annual
Pros & Cons
Miro
Pros
Extremely large template and integration ecosystem
Real-time collaboration works well for distributed and hybrid teams
Scales from free individual use to large enterprise deployments
Continuously expanding AI features for diagram generation and summarization
Strong brand trust with 90M+ users and 250,000+ organizations
Cons
Paid plans get expensive quickly for larger teams (per-member pricing)
AI features are credit-limited even on paid plans
Can feel overwhelming for users who only need simple diagramming
Enterprise plan requires a 30-member minimum
Some advanced features require Business or Enterprise tiers
Carta
Pros
Clear market leader with the largest network of companies, investors, and shareholders, which matters for a category where investor familiarity with the tool speeds up diligence and fundraising
Genuinely free tier (Carta Launch) removes cost as a barrier for very early-stage founders
Broad product suite covering cap table, valuations, compensation benchmarking, and fund administration reduces the need for multiple point solutions
Deep bench of compliance expertise (409A, QSBS) that smaller or newer competitors may not match
Continued investment and product expansion despite the 2024 controversy suggests the core business has remained resilient
Cons
The January 2024 controversy over Carta's use of confidential cap table and investor data for its secondary marketplace raised real questions about data handling and conflicts of interest, even though Carta exited that specific business line
Valuation dropped roughly 75 percent from its 2021 peak of 7.4 billion dollars, which some buyers may read as a signal of broader business or trust challenges
Pricing for paid plans beyond the free Launch tier is not fully transparent and generally requires a custom quote
Reported 2023 financials showed a loss (65 million dollars) alongside strong revenue (380 million dollars), raising questions about path to sustained profitability
As the largest incumbent, some users report a slower, more enterprise-feeling support and account-management experience compared to smaller, more nimble competitors
Use Cases
Miro
Agile software teams — Teams running sprint planning, retrospectives, and story mapping using Miro's agile templates.
Design and UX workshops — Designers and researchers running collaborative brainstorming, journey mapping, and prototyping sessions.
Enterprise innovation teams — Large organizations coordinating cross-functional strategic planning and workshops at scale.
Carta
Startup cap table and equity management — Founders use Carta from incorporation onward to issue founder shares, run funding rounds, and track SAFEs and convertible notes without manual spreadsheet errors.
Employee equity compensation administration — Companies use Carta to issue, track, and communicate employee stock options and RSUs, including vesting schedules and exercise workflows, and to benchmark equity offers competitively.
Fund administration for venture capital firms — VC firms use Carta's fund administration products to manage their own fund accounting, investor reporting, and portfolio tracking alongside the portfolio companies already using Carta for cap tables.