Compare Salesloft and Apollo.io on pricing, features, platforms, and ratings — both Sales tools, Tiered subscription with custom, quote-based per-seat…
At a Glance
Salesloft
Apollo.io
Primary category
Sales
Sales
Rating
Not documented
Not documented
Pricing model
Tiered subscription with custom, quote-based per-seat pricing; no public price list
Freemium
Starting price
Custom pricing, contact sales - Salesloft does not publish list prices
Free
Free plan
Not documented
Yes
Free trial
Not documented
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Premier — Custom pricing - contact sales Annual contract, quote-based
Apollo.io
Free — $0 N/A
Basic — $49/user/month (annual) or $59/user/month (monthly) Monthly or annual
Professional — $79/user/month (annual) or $99/user/month (monthly) Monthly or annual
Organization — $119/user/month (annual) or $149/user/month (monthly) Monthly or annual, minimum 3 users
Pros & Cons
Salesloft
Pros
Deep, mature feature set for structured, repeatable outbound sales processes across email, calls, and social
Conversation intelligence and deal insight tools give managers visibility into rep and deal health, not just activity counts
Strong native integrations with Salesforce and other major CRMs
Post-merger roadmap with Clari adds enterprise-grade forecasting on top of engagement data
Cons
Pricing is not published and requires a sales conversation, making cost comparison difficult for buyers
Third-party buying data suggests per-seat costs and add-ons like the dialer or Conversations can add up quickly for larger teams
Steeper learning curve and implementation effort than lightweight, self-serve sales tools
Best value is realized by larger sales organizations, so it can be costly for very small teams
Apollo.io
Pros
Free-forever plan gives access to the core contact database without a paid subscription
Combines database, outreach automation, enrichment, and deal tools in one platform
Holds recognized security certifications including SOC 2 and ISO/IEC 27001
Chrome extension integrates prospecting into LinkedIn, Gmail, and CRM workflows
Cons
Higher-tier features like the international dialer and API access require the Organization plan, which has a 3-user minimum
Monthly billing costs meaningfully more per user than annual billing
Data, mobile, and export credits are capped by plan, and add-ons or overages can raise total cost
Use Cases
Salesloft
Outbound Prospecting at Scale — Sales development teams use Salesloft to build and run multi-touch cadences across email, phone, and social channels so every rep follows a consistent, measurable prospecting process.
Deal and Pipeline Visibility — Account executives and sales managers use Deal Rooms and Deal Insights inside Salesloft to track buyer engagement on active opportunities and flag deals at risk before they stall.
Call Coaching and Revenue Forecasting — Sales leaders use Conversation Intelligence recordings alongside forecasting dashboards, increasingly powered by the Clari integration, to coach reps on call performance and improve forecast accuracy.
Apollo.io
Prospecting and building outbound lists — Sales teams search Apollo's contact database and build targeted lists for outbound campaigns.
Running multichannel outreach sequences — Account executives and SDRs automate email and multichannel outreach with AI-assisted sequencing and deliverability safeguards.
Enriching inbound leads and routing them automatically — Revenue operations teams use Apollo to enrich form submissions and identify anonymous website visitors for automated lead routing.
Managing pipeline and deal execution — Sales leaders use pipeline boards, AI call summaries, and conversation analytics to track and advance deals.