ActiveDEMAND review: senior living marketing automation, attribution and sales engagement with CRM integrations. Plans from $250 per community per month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
ActiveDEMAND is a customer acquisition and engagement platform designed specifically for senior living. It brings marketing automation, a customer data platform, sales enablement and CRM integration into one system. The company behind it, JumpDEMAND Inc., is based in Calgary, Alberta, and launched the product in 2012 after starting as a digital marketing agency.
The platform is aimed at operators with one community or several hundred, as well as agencies that serve them. The company reports use in more than 4,000 senior living communities in North America, with more than 7,500 users. Its stated aim is to help marketers reach more families and improve occupancy with less effort.
ActiveDEMAND captures interactions across a community's website, calls, forms, emails and campaigns, then connects them into one view of each prospect and their journey. It also tracks caregivers and family members, so a visit by one relative and a call from another can feed the same lead profile.
From there, the platform organizes activity into insights and automates follow-up at each stage. Its AI layer, ActiveDEMAND Intelligence, responds to natural language or voice and learns from real interactions. The company says its agents are hosted in the customer's own account, which keeps client data private and under the customer's control.
On the marketing side, ActiveDEMAND offers email sequences, targeted forms and landing pages, campaigns, workflows, appointment scheduling and funnel analytics. Closed-loop attribution links activity from first touch to move-in, and a multi-community architecture lets each location run templated yet personalized campaigns.
Community Engage covers sales activity: a website virtual chat assistant, conversations inbox, tour booking, call tracking, SMS and Prospect Connect for real-time visitor alerts. Counselors also get voicemail drop, email and video templates, a file library and an AI Sales Trainer that practices conversations and helps managers measure progress.
ActiveDEMAND is an all-in-one customer acquisition and engagement platform designed for senior living. It combines marketing automation, a customer data platform, CRM integration and sales enablement tools. It is made by JumpDEMAND Inc. in Calgary, Canada.
Senior living pricing is $250 per community per month for Community Engage and $300 per community per month for Community Marketer. The site says the price may vary by CRM reseller partner. Agency pricing has separate pages that were not available in the sources.
The sources reviewed do not describe a free plan or a defined free trial terms. The main call to action is to book a demo tailored to your needs.
It is best for senior living operators, especially those with several communities, and for agencies serving senior living clients. It also has a plan for general marketing agencies.
It integrates with senior living CRMs including Aline CRM, Alis, Eldermark, WelcomeHome, Yardi and LivingMetrics. It also lists Dynamics 365, Freshsales, Nimble and noCRM.io, and offers API access on request.
Community Engage covers web chat, call tracking, SMS, tour booking, attribution and sales enablement tools. Community Marketer includes all of that plus email sequences, appointment scheduling, landing pages, workflows, campaigns and funnel analytics, with unlimited users and 1,500 contacts per community.
Yes. ActiveDEMAND Intelligence (ADI) includes virtual chat assistants, content and campaign creation, and agents that can answer phones. The company says changes are made with the user's approval and agents are hosted in the customer's account.
Yes. The platform uses a multi-community architecture built for Community First Marketing, so each community can have its own tailored strategy. The company says it works for one community or several hundred.