Affiliatly lets Shopify, WooCommerce, and BigCommerce stores launch affiliate programs with link/coupon tracking, PayPal payouts, and a free 50-order plan.
Researched and fact-checked by Bartu Cavusoglu · Updated August 7, 2026
Affiliatly is a cloud-based affiliate marketing and tracking platform built for ecommerce store owners who want to run an affiliate program without custom development. Merchants install Affiliatly on stores built with Shopify, WooCommerce, BigCommerce, SquareSpace, Ecwid, Shoplazza, Storeden, Jumpseller, Shift4Shop, CrateJoy, HikaShop, or a custom store, then invite affiliates to promote products in exchange for commission. Affiliates can be tracked through multiple methods — referral links, coupon codes, email addresses, and QR codes — so merchants aren't locked into a single tracking style. The platform gives each affiliate an individual dashboard to see visits and earnings, supports two-tier commission structures for affiliate-of-affiliate programs, lets merchants set custom commission rules per SKU, and allows uploading of shared marketing assets (banners, images, copy) for affiliates to use. Payouts can be issued in bulk directly through PayPal from the merchant's admin panel after reviewing an affiliate's stats. Affiliatly has been operating since 2014, is built by Overcode.bg, and lists over 5,000 registered store clients.
Key Features
Multi-Method Affiliate Tracking — Track affiliate referrals via link, coupon code, email address, or QR code.
Individual Affiliate Dashboards — Each affiliate gets a dashboard showing their visits and earnings.
Two-Tier Commission Structures — Support for two-tier commissions so affiliates can be rewarded for referring other affiliates.
Per-SKU Commission Rules — Set custom commission rates for individual products (SKUs).
Bulk PayPal Payouts — Review affiliate stats and pay affiliates in bulk directly through PayPal from the admin panel.
Branded Affiliate Portals — White-label, branded portals for affiliates that match the merchant's store.
Marketing Asset Uploads — Upload banners, images, and approved copy for affiliates to use in their promotions.
Staff Account Management — Add staff accounts so a team can help manage the affiliate program.
Pros & Cons
Pros
Multiple tracking methods (referral link, coupon code, email, QR code) fit different affiliate marketing styles
Free plan (up to 50 tracked orders) lets merchants trial the platform before committing to a paid tier, and every paid plan includes a 14-day free trial
Native integrations with Shopify, WooCommerce, BigCommerce, and several other ecommerce platforms cover most store setups
Built-in PayPal bulk payouts and branded, white-label affiliate portals reduce manual admin work
Cons
Higher-volume programs (500+ affiliates) require the Pro-tier plans, which get more expensive as a program scales
Two-tier commission structures and per-SKU commission rules add setup complexity for merchants new to affiliate marketing