antavo Review, Pricing & Features

Antavo is a cloud-based loyalty management platform built for retail, ecommerce, food & beverage, hospitality, and consumer goods brands that want to run a points, tiers, and gamification-driven loyalty program without building one from scratch. The platform lets brands configure custom points and loyalty currencies with flexible earn rules and expiration, and design multi-tier programs (spend-based, point-based, or invitation-only) with annual or rolling resets. A no-code, visual workflow builder is used to design customer journeys, while gamification mechanics such as challenges, missions, badges, streaks, prize wheels, sweepstakes, scratch cards, and treasure hunts are used to drive engagement beyond simple point accrual. Antavo also supports referral programs and community 'Clubs' for shared rewards. On the data side, the platform focuses on zero-party data collection through gamified profiling (surveys, preference cards, sliders) and dynamic audience segmentation that combines behavioral, RFM (recency/frequency/monetary), lifecycle, and stated-preference signals, and it supports non-discount rewards such as experiences, exclusive products, status perks, and charitable contributions. Antavo is positioned as omnichannel, with POS integration for in-store member identification and redemption, Apple Wallet and Google Wallet digital card support, website/app embedding, and receipt scanning to capture purchases made outside a connected POS. It markets AI capabilities for planning and evolving loyalty programs over time. The company, founded in 2012, is headquartered in London with an R&D base in Szeged, Hungary, and its named customers include KFC, SKIMS, PUMA, C&A, Notino, Hyatt, Paul Smith, Benefit Cosmetics, Flying Tiger Copenhagen, and Brightline, indicating a focus on mid-market to enterprise brands rather than very small businesses.