Avelon is a sports affiliate network with split-level attribution and anti-bot tools for eCommerce brands. Plans start at £60/month +VAT. Read the review.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Avelon is an affiliate network and software platform built mainly for sports and outdoor eCommerce brands. Merchants use it to find verified publishers, content creators and athletes, track the sales those partners drive, and pay commission from a single account. The company describes itself as an affiliate technology provider that runs its own network and infrastructure.
Its stance is deliberately narrow. Avelon does not work with cashback sites, browser extensions or voucher code scrapers, and says it focuses on content-led partners. Publishers it names include Cycling Weekly, 220 Triathlon, TechRadar, Tom's Guide and BikeRadar. The site also cites a Best Affiliate Network award on Capterra for 2024 and 2025.
A merchant connects its store using a native app, which the site says can take under 30 seconds in most cases and needs no developer. The brand then searches the network by sport, location, traffic type and social statistics, or invites its own ambassadors through branded sign-up pages and external invites.
Links, product feeds and discount codes are created and distributed automatically. When a sale happens, Avelon's split-level attribution divides commission among every affiliate in the purchase journey. Anti-bot checks and click deduplication filter out fraud, and payouts reach affiliates through Stripe, Wise or PayPal.
The core tools are affiliate search, split-level attribution and anti-bot protection. Search filters by category, subcategory, location and engagement. One-time use discount codes and Smart Referral Pages are designed to stop coupon leaks, and Shopify merchants get automatic code generation and sync.
Reporting includes a dashboard, click inspector, sales explorer, leaderboards and daily, weekly or monthly email roundups, with exports to .csv and .xml. Commissions can be set by program, affiliate, SKU, category or referrer, with flat-rate CPA available. Gifting for Shopify and a Klaviyo integration support relationship building.
Avelon is an affiliate network and software platform for sports and eCommerce brands. It helps merchants find verified publishers, creators and athletes, track attributed sales and pay commissions automatically. It works only with premium content partners.
Starter costs £60.00 per month plus VAT ($80.00 plus taxes) and Premium costs £300.00 per month plus VAT ($400.00 plus taxes). Enterprise pricing is custom. Add-ons such as the Klaviyo integration (+£30 per month) cost extra.
No. Avelon says it does not offer a free trial on any plan. Every new contract does include 30 days free at the start so merchants can finish onboarding and integration.
It is Avelon's attribution model that splits commission between all affiliates involved in a purchase journey. It replaces last-click attribution, which the company says mostly rewards promo code sites.
It has native apps for Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento (Adobe Commerce), Citrus Lime and Push Retail. It also connects with Klaviyo and pays affiliates through Stripe, Wise and PayPal.
Yes. Avelon says some merchants run it alongside networks such as Awin, Impact and Avantlink to access cashback and promo code sites. The company says its attribution prevents duplicated sales.
No. Affiliates are not charged for access to the platform or any features. Merchants pay the subscription and the commissions.
It suits sports, cycling, outdoor and nutrition brands that sell online and want premium publisher and creator partnerships. It is less suited to brands that mainly want cashback, coupon or browser extension traffic.