B12 Review, Pricing & Features

B12 is an AI website builder for sites, stores and web apps. Free plan, paid plans from $24/month, plus client tools. See features, pricing and integrations.

Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026

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Category
Website Builders
Pricing
Freemium, from $24/month
Verified
Not yet
Last updated
October 26, 2026
Founded
2016
IntegrationsSaaSSMBAI AgentsGenerative AINo-CodeAIFreemium

What is B12?

B12 is a SaaS platform that builds websites, online stores, portfolios, blogs and web apps from a written prompt. It is aimed at people who want to get online without learning to code, hiring an agency or working through templates.

The company launched in 2016 and says more than 4 million sites have been built with it. Customers range from new and established businesses to creators, agencies and nonprofits.

How does B12 work?

Users describe what they want, from a few sentences to a detailed brief. B12 then generates a first draft in about two minutes, with pages, copy, layout, images, navigation and built-in features such as commerce, forms and email marketing where they fit.

From there, editing happens two ways. The AI Agent handles larger requests like adding a testimonials section or rewriting a page, while the visual editor handles small changes to headings, images, colors and spacing. Sites publish on a B12 subdomain or a custom domain.

Key features of B12

The core is the AI builder and AI Agent, which keep working after launch to update pages, draft blog posts, emails and marketing copy, and add functionality. Paid plans add commerce, backends, traffic analytics and reporting, and third-party integrations.

On the top listed plan, B12 adds client intake, email marketing, a contact manager, contracts and eSignature, file uploads and a custom email address. Support options include live chat, email and scheduled calls, plus an Expert Marketplace for hiring vetted designers, copywriters and SEO specialists.

Key Features

Pros & Cons

Pros

  • Free plan lets users generate and launch a mobile-responsive site on a b12sites.com subdomain before paying.
  • Builds sites, stores, portfolios, blogs and web apps from one prompt, with a first draft in about two minutes.
  • Two editing modes: chat with the AI Agent for large changes, or click elements in the visual editor for small ones.
  • Client intake, email marketing, contact manager and eSignatures are built in on the top listed plan.
  • Human help through Customer Success and an Expert Marketplace of vetted designers, copywriters and SEO specialists.
  • Wide integration list including Calendly, PayPal, Shopify, Google Tag Manager and Typeform.

Cons

  • Free plan is limited to 5 daily AI credits (max 30 per month) and a b12sites.com subdomain.
  • Credit-based AI editing means heavier users may need the 100 or 300 monthly credits on paid plans.
  • Professional and Advanced plans are described in the FAQ but their prices are not shown on the pricing page.
  • The company recommends starting fresh rather than improving an existing site, which suits new builds more than migrations.

Pricing

Frequently Asked Questions

What is B12?

B12 is an AI website builder that creates websites, online stores, portfolios, blogs and web apps from a text prompt. Users then edit by chatting with an AI Agent or using a visual editor. The company says more than 4 million sites have been built with it.

How much does B12 cost?

B12 has a free plan at $0. The Website plan is $24/month and Website + Client Engagement is $78/month. New users can try either paid plan for $1 for the first 7 days.

Does B12 have a free plan?

Yes. The Free plan includes a b12sites.com subdomain, a mobile-responsive site, the visual editor with AI chat, team invites and 5 daily AI credits, up to 30 per month. No card is needed to start.

How long does it take to build a site with B12?

B12 says it takes about two minutes to go from a prompt to a complete first draft. After that, users refine the pages by chatting with the AI Agent or editing visually, then publish.

What does B12 integrate with?

B12 lists integrations including Calendly, PayPal, Shopify, Ecwid, Google Tag Manager, Typeform, Jotform, Drift, WhatsApp, Eventbrite and OpenTable. It also supports custom HTML and script embeds.

Can I use my own domain with B12?

Yes. The Website plan and above include a free custom domain, which is free for the first year. The Free plan uses a b12sites.com subdomain.

Can I get help from a person?

Yes. Customer Success is reachable by live chat, email or a scheduled call once a site is live. B12 also offers an Expert Marketplace for hiring designers, copywriters and SEO specialists, and a do-it-for-you package.

Is B12 good for small businesses?

B12 targets small and professional-services businesses, with a free start, a $24/month plan for a custom-domain site and client tools such as intake, email marketing and eSignatures on the $78/month plan.

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