B2Metric is a predictive CDP with churn and CLTV models, journey orchestration and AI offers. Four editions, quote-based pricing. Features and fit reviewed.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
B2Metric is a predictive customer data platform (CDP) built for marketing, CRM and growth teams. The company describes it as an agentic growth platform with a composable CDP at its core. It unifies first-party data from web, app, CRM and server-side sources into Customer 360 profiles and uses machine learning to predict what customers will do next.
The product is organized into five parts: Data Platform, Journey Orchestration, Cross-Channel Messaging, B2MetricAI and Decisioning Studio. Together they contain 56 modules. The company also highlights four AI agents, named Flowly, AI Decisioning Studio, SignalOne and Asky, which run independently or together on the same CDP.
Data comes in through SDKs for web, iOS, Android, Flutter and React Native, plus the SignalOne server-side tracker and connectors to warehouses and other tools. The CDP resolves identities and builds unified profiles, so web, app and CRM activity sit in one record. The site says teams can handle customer data from one dashboard without complex ETL processes or manual data cleaning.
From there, no-code AutoML models score customers for churn risk, lifetime value and propensity. Those scores feed segments, which can be sent into Flowly journeys or used by AI Decisioning Studio to choose the next best offer, product and channel. Responses are fed back so the models learn. Asky sits on top, letting users query the data in plain language.
The analytics layer includes funnels, flows, retention analysis, cohort analysis, composition, e-commerce analytics, CRM analytics, customizable dashboards and session replay. Segmentation covers static, dynamic and predictive segments, RFM analysis and an audience tracker for monitoring engagement over time.
On the predictive side, B2Metric offers churn prediction, customer lifetime value forecasting, anomaly and fraud detection, and an AutoML Studio that automates data preparation, feature engineering, algorithm selection and tuning. Activation features include Flowly's drag-and-drop journeys, A/B tests and experiments, campaign management, and messaging by app push, web push, email, SMS and WhatsApp. SignalOne adds server-side tracking and conversion API connections for paid media.
B2Metric is an AI-native predictive customer data platform. It unifies customer data into Customer 360 profiles, predicts churn and lifetime value, and orchestrates journeys across channels. It is organized into five products and 56 modules.
B2Metric does not publish prices. It offers four editions, Go, Growth, Pro and Enterprise, sized by monthly tracked users, and each is quoted through sales.
The site shows a Get Started Free button, but it does not describe a free plan or trial terms in the sources reviewed. Confirm the details with B2Metric before committing.
It suits marketing, CRM and growth teams in ecommerce, retail, telecom, banking, insurance, airlines, automotive and food and beverage. Pro and Enterprise target mid-market and large enterprises, banks and telcos.
The site advertises 50+ connectors. Listed examples include Amazon Redshift, BigQuery, AWS S3, DynamoDB, Amplitude, AppsFlyer, Adjust, Bitrix24 and CleverTap. Google, Meta and TikTok ad integrations are also included.
The Go edition is aimed at startups, MVPs and small teams, with up to 250K monthly tracked users. Predictive AI and journey orchestration start at the Growth edition, so smaller teams get the core CDP and campaigns first.
Yes. WhatsApp conversational commerce is an add-on on Go and Growth and is included in Pro and Enterprise. Flowly journeys can also message through WhatsApp, SMS, email and push.
The company states that it is ISO 27001 and SOC 2 certified. Pro offers on-premise deployment as an add-on, and Enterprise offers on-premise or private deployment.