bbook is a booking app for barbers and salons with a client booking page and AI receptionist. Free for 30 bookings a month, then from €6.90 per user.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
bbook is a booking and appointment scheduling app built for barbers, salons and lash artists. It also serves other local service businesses that book by time slot, including nail studios, clinics, tutors, driving instructors and dog groomers. It runs on iOS, Android and the web, so the whole appointment book can live on a phone.
Every booking lands in one calendar, whether the owner types it in, a client books from the shared link, or the optional AI receptionist takes a call. The company says 450+ barbershops and 7,600 local businesses in 30 countries use it, and the app is available in 13 languages.
A user starts on the free plan with no card. Services are added under Settings > Services, with a name, description, cost and duration. Clients then open the booking page link, pick a service, staff member and time, and confirm. They need no account and no app download, and they receive a confirmation and reminders.
The AI receptionist takes three steps to set up. Missed calls are forwarded to the bbook AI number through phone settings, the AI answers using the services, hours and prices from the bbook profile, and the appointment appears in the calendar with a text summary. The company describes it as optional, and the calendar works without it.
The booking page shows services and prices, can carry the business's own branding, and can be embedded on a website as an iframe. bbook branding can be removed on paid plans. Email reminders are included on every plan, and Business Premium adds SMS and WhatsApp reminders. Each reminder includes links for the client to cancel or reschedule.
Calendar sync also blocks personal appointments, so a dentist visit closes that slot automatically. Every past appointment and service is saved against the client record. Staff members get their own calendar and login, and recurring appointments arrive with Business Essential. Payments and deposits run through Stripe, Mollie or SumUp on Business Premium.
bbook is a booking and appointment scheduling app for barbers, salons and other local service businesses. It offers a calendar on iOS, Android and web, a client booking page, reminders, payments and an optional AI receptionist.
bbook has a Free plan at €0. Business Essential starts at €6.90 per user per month billed yearly (€9.90 monthly) and Business Premium starts at €13.90 (€16.90 monthly). The AI receptionist add-on starts at €19.90 a month.
Yes, up to a point. The Free plan covers one user and up to 30 appointments a month, with a booking page, the mobile apps and email reminders. No credit card is needed to start.
Yes, as an optional add-on to Business Premium. It answers forwarded missed calls, checks availability and books appointments into the calendar, then sends a text summary. It is priced by call minutes, from €19.90 for 100 minutes a month.
No. Clients open the booking page link, choose a service, staff member and time, and confirm. They receive a confirmation and reminders.
No. The company states you pay the subscription only, with no transaction fees, commission or hidden fees. Card payments go through your own Stripe, Mollie or SumUp account at their rates.
It is aimed at barbers, salons, lash and nail studios and similar appointment-based businesses. It suits solo operators who want a phone-based calendar and small teams that need separate staff calendars and logins.
Yes. The booking page can be embedded as an iframe by copying the code provided. Business Essential and Premium include support to help with the integration.