BDOW! (formerly Sumo) builds pop-ups and forms to grow your email list. Review of features, integrations and pricing from $19/month billed yearly.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
BDOW is a lead generation tool that helps website owners turn visitors into email subscribers, customers and revenue. It was formerly known as Sumo. Showit acquired Sumo in 2024 and rebuilt it as BDOW, adding a native Showit integration and returning to a focus on small businesses.
The company starts from a simple observation: the average website converts 1 to 3 percent of visitors, so most of the traffic a business works to attract leaves without leaving an email address. BDOW is designed to capture a share of those visitors with pop-ups and forms that match the site's brand.
Showit says it has spent 15+ years building tools for photographers, designers, coaches and creative business owners, and states that more than 30,000 businesses use BDOW.
You install BDOW on your website and build a form in a drag-and-drop editor. The company says no coding or developer is needed, and it provides professionally designed templates as a starting point. For WordPress there is a plugin, and Showit users add BDOW from inside their Showit account.
Once a form is live, targeting rules decide who sees it and when. You can target a visitor by first page view or referring website, or show a pop-up at exit intent, just before a visitor leaves. Frequency controls limit how often each person sees a message.
Leads flow to your connected email platform, CRM or store, or stay in BDOW and receive native emails. Analytics then show which pop-up earned its keep, and A/B tests help you choose a winner.
The form types include pop-ups, opt-in forms, welcome mats, sticky bars, scroll boxes, click triggers and inline forms. Social proof pop-ups display live notifications of signups and purchases, and evergreen countdown timers give each visitor an individual deadline that starts when they land.
On the email side, BDOW supports welcome emails, campaigns and broadcasts, with unlimited native sends. For online stores, it adds discount codes, cart abandonment recovery, average-order-value boosters and ecommerce templates, and it reports the revenue BDOW drove in dollars.
Testing and measurement include A/B tests with one-click winner selection, advanced analytics, and email and form stats kept for 2 years. Webhooks and a range of integrations connect BDOW to the rest of a marketing stack.
BDOW is a pop-up and form tool built by Showit, formerly known as Sumo. It helps websites capture email subscribers with pop-ups, welcome mats, sticky bars and inline forms.
BDOW has one plan, Pro, priced at $19 per month billed yearly ($228 per year) or $25 per month billed monthly. Larger contact storage costs more, for example $29 per month annual or $37 monthly for 2,500 contacts.
Yes. The pricing page describes a 14-day trial with a credit card required, and you are not charged if you cancel before day 14. The company also lists a 14-day money back guarantee.
The site navigation mentions a free forever plan, but the pricing page lists only the paid Pro plan with a trial. Check the current signup page for details before relying on a free tier.
It lists direct integrations with Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo and AWeber, plus WooCommerce, and says there are 20+ more. The Shopify app is currently unavailable, with a new version coming soon.
It is built for them. The company focuses on small and creative businesses, offers a no-code builder, and says most users go live in under 30 minutes.
Native email sends are unlimited at every level. The contact slider only buys storage for how many contacts live in BDOW, and unsubscribes, bounces and cleaned contacts do not count.
Yes, but a second site is a second Pro plan at the same price. The Pro plan includes 1 site.