Better Analyst (formerly Formula Bot) is an AI data analyst for dashboards, reports and alerts. Free plan; paid plans from $20/month. Read the full review.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
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Better Analyst is an AI data analyst, previously sold as Formula Bot. The company says the rename keeps the same account and workflows while adding more powerful analysis, dashboards and automation. Existing Formula Bot users therefore do not need to start over.
The product is built for individuals and growing businesses that want analysis without an analytics team. Users connect data, ask questions in plain English, and receive written analysis with charts. The site positions it as an all-in-one analytics app, covering analysis, dashboards, reports and automated workflows rather than only a chat interface.
A user starts by uploading a file or connecting a source such as Google Analytics, Google Sheets, a database or a warehouse. Questions are asked in plain English, and the AI returns a written analysis with a chart. Follow-up questions help explain what changed. Every answer shows the SQL or Python behind it, which lets a reviewer check how a number was produced.
Work can then be made repeatable. A finished analysis can become a dashboard, a scheduled task that reruns on fresh data, or a Data Flow that re-pulls sources, replays the same cleaning and joins, and writes the result to a destination. Analysis code runs in an isolated sandbox for each chat.
Dashboards are described in chat and then edited by chatting or dragging. They support filters, date ranges and chart clicks that filter the whole page, plus brand kit colors, fonts and logos. Each card has an AI option to change it or explain a number. Data Flows deliver fresh tables to Google Sheets or databases and record status, rows written and duration for each run.
Alerts cover thresholds, sharp changes and data that stops arriving, with a 90-day preview of how often an alert would have fired. Other tools include data enrichment columns, saved AI agents, data context, presentations, PDF to Excel conversion, projects, custom APIs and embedded analytics for customer-facing dashboards.
Better Analyst, formerly Formula Bot, is an AI data analyst. Users connect spreadsheets, files, analytics tools or databases, ask questions in plain English, and get analysis, dashboards, reports and automated data workflows.
There is a free plan. Paid plans are Starter at $20 per month, Max at $40 per user per month and Business at $80 per user per month. The first month is discounted to $10, $20 and $40 respectively.
Yes. The site advertises a free plan with no credit card required. Data Flows can be run manually on the free plan, while scheduling requires a paid plan.
It lists Google Analytics, Search Console, Google Sheets, BigQuery, Snowflake, PostgreSQL, MySQL, Supabase, SQL Server, Airtable, Tableau and Power BI, plus file sources such as Google Drive, Dropbox, OneDrive and SharePoint.
Yes. The company states that Formula Bot is now Better Analyst, with the same account and workflows plus more powerful analysis, dashboards and automation.
Yes. Alerts can fire when a metric passes a threshold, changes sharply or stops arriving, and are sent by email or Slack. Saved analyses can run as scheduled tasks and send summaries to Slack or email.
The site says data is stored on AWS in the United States and encrypted in transit and at rest. Analysis code runs in an isolated sandbox per chat, and data is not used to train AI models, by the company or its AI provider.
It is aimed at individuals, small businesses and growing teams such as agencies, marketing teams, finance and accounting, and operations that want analysis and recurring reporting without an analytics team.