BetterQR creates trackable QR codes with scan analytics by location and device. Free plan, paid plans from £11/month. Features and pricing reviewed.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
BetterQR is a QR code platform that focuses on tracking and attribution for real-world campaigns. Users create branded QR codes, then see scan data by date, device and location. The company describes the product as an attribution platform, aimed at marketers who run posters, billboards, store signage and events and want evidence of what drives results.
The product is made by We Are Monad®. Its homepage frames the problem around UK out-of-home advertising, which it calls a £1.4bn market that has been hard to measure. BetterQR positions itself as a way to compare placements and tie spend to scans. A free plan covers static codes with full design options.
BetterQR separates static and dynamic QR codes. Static codes are free and unlimited, and support types such as URL, WiFi and vCard. Dynamic codes are the tracked kind and sit on paid plans. Each scan is recorded, and the dashboard shows total scans with a change figure, plus breakdowns by date, device and location.
Dynamic codes also let users change the destination after printing. The site describes this as print once, update forever, useful for seasonal campaigns or changed offers. Teams can organize codes by campaign, share them with colleagues and set permissions. Finished codes can be downloaded as PNG, SVG or PDF for print at any size.
Location tracking is the core feature. Users can compare performance across stores, events or advertising sites in real time. Campaign analytics cover date, device and location, and the homepage shows a typical campaign example with 15 locations and 1.8k scans. Data can be downloaded as CSV for reports or BI tools, and UTM tracking appears on Business and Enterprise.
Design and production tools include custom colors, shapes and logos, plus bulk generation from a CSV upload that creates hundreds of codes at once. Integrations with Google Analytics and Meta Pixel are listed, with the phrase "and more" and no further names. Team collaboration lets users share campaigns, set permissions and track activity across the account.
BetterQR is a QR code platform that creates branded QR codes and tracks scans by date, device and location. The company describes it as an attribution platform for real-world campaigns. It is made by We Are Monad®.
BetterQR has a Free plan at £0. Paid plans are Pro at £11 per month, Business at £99 per month per brand and Enterprise at £299 per month per brand. A Custom plan is quoted on request, and annual billing saves 18 percent.
Yes. The Free plan costs £0, needs no credit card and includes unlimited static QR codes, custom colors and patterns, all QR types and PNG, SVG and JPG downloads. Scan analytics and dynamic codes are part of paid plans.
Yes, for dynamic codes. BetterQR says destinations can be changed at any time without reprinting, which suits seasonal campaigns and last-minute changes. Dynamic codes are included on Pro, Business and Enterprise.
The homepage names Google Analytics and Meta Pixel and says there are more integrations. The Custom plan offers custom integrations. Analytics can also be downloaded as CSV for reports or BI tools.
It suits marketers, agencies and multi-location businesses that print QR codes on posters, signage, packaging or event materials and want to compare results by location. Out-of-home advertising is the main focus on the homepage.
Yes. The site describes team collaboration with shared campaigns, permissions and activity tracking. Business allows 3 team members and Enterprise lists 10, while Custom plans are tailored.
BetterQR says registered non-profits and charities may be offered the product for free. Organizations need to contact the company and describe their mission.