BiT DMS is a cloud dealer management system for marine, golf cart, RV, powersports and OPE dealers. Plans start at $238/month, no contracts.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
BiT DMS is a cloud-based dealer management system made by BiT Dealership Software, Inc. It is designed for specialty vehicle and equipment businesses, including marine dealers, boatyards and marinas, golf cart dealers, RV and trailer dealers, powersports dealers, and tractor and outdoor power equipment shops.
The company says it was founded in 1985 as Business Information Technology Software in Jacksonville, Florida, and started with a marine product. It later extended the platform to other dealer types. Today it is headquartered in Knoxville, Tennessee, and serves customers in the United States, Canada and the Caribbean.
BiT DMS is fully web-based, so authorized users can reach it from anywhere with an internet connection. The system is organized into four modules: Sales, Service, Parts, and Slips & Storage. A dealership selects the modules it needs and can add or remove them later.
Data is shared across departments, so a customer record can hold service history, purchase history and saved text conversations. Technicians use a mobile time clock app to clock in and out of jobs and leave notes on work orders, while full-access users handle work orders, invoices and reports.
On the sales side, BiT includes lead follow-up, quoting, deal tracking and F&I tools. The service module converts estimates to repair orders, shows service history, schedules technicians and tracks their productivity. Parts tools manage stock levels, export stock orders and keep OEM and distributor price files updated automatically.
For marinas and storage operations, BiT shows an aerial view of the facility and handles billing, deposits, pre-payments and launch requests. Other tools include POS and work order invoicing by email, dashboards, a custom report writer that exports to Excel, and embedded two-way texting. QuickBooks Desktop and Online sync covers accounting.
BiT DMS is a cloud-based dealer management system for marine, golf cart, RV, powersports and outdoor power equipment dealers. It manages sales, service, parts, slips/storage and customer communication in one platform. It is made by BiT Dealership Software, Inc., based in Knoxville, Tennessee.
The base system starts at $238 per month, billed annually, and includes two modules and one full-access user. Additional modules start at $119 per month each, and extra full-access users cost $25 per month. Embedded text messaging starts at $99 per month on annual billing.
No. BiT is month-to-month and says customers can cancel at any time. It lists no setup fees, training fees or cancellation penalties.
The sources do not mention a free trial. BiT offers a free demo with its Software Support Consultants, and says getting started costs nothing because setup is included.
BiT integrates with QuickBooks Desktop and QuickBooks Online and provides free price file updates from many manufacturers and distributors. It is a Brunswick Dealer Advantage Preferred Partner and is recommended by BRP as a PDS certified DMS.
BiT serves marine, golf cart, powersports, RV and trailer, and OPE or tractor dealers. It also covers boatyards, marinas, repair shops and parts and accessories stores.
Users have access to all system areas and can create work orders, invoices and reports. Techs only access the time clock and can leave notes on work orders. Techs are included at no extra charge.
Every plan includes phone and live chat support, up to 8 hours of onboarding and training, free data imports and a knowledge base. On-site training is available as an option.