boberdoo review: lead distribution, ping/post and call routing software. Plans start at $1,075/month based on inbound volume, with unlimited users.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
boberdoo is a software-as-a-service platform for lead generation companies that distributes leads, calls and clicks between sellers and buyers. The company says it has worked on lead distribution systems since 2001 and has been in business since June 2000. It was founded by Brad Seiler, and its website describes the platform as a single system for tracking, routing and billing.
The platform covers ping/post, call routing, a no-code form builder, billing, reporting and compliance tools. Its customers include lead generation companies, marketing agencies and advertising agencies. boberdoo says it fits businesses from solo operators to large enterprises handling thousands of leads daily, and the homepage reports more than 36.5 billion pings processed.
Sellers send inbound traffic into the system as pings, posts, API calls, phone calls or form loads. The software then applies distribution logic, including unique filters for each buyer, to decide where each lead or call goes. It supports methods from multi-tier ping trees to direct CRM posting, along with custom CRM and LMS integrations.
In ping/post, boberdoo describes parallel pinging that recalculates the best outcome after post rejects or demand changes. Buyers set performance-based bids, and AI models adjust bids every 10 minutes. Call routing runs through the customer's own Twilio account and uses an Earnings-Per-Lead algorithm to route calls to buyers who convert rather than only the highest bidder.
Core capabilities include ping/post with dynamic bidding, call routing with custom IVRs and live transfers, and a drag-and-drop form builder with multi-step forms, conditional logic, and TCPA and verification-ready forms. A change to a form can be pushed to every landing page at once. Buyers can build their own lead scoring and run bid experiments.
Automation includes trigger-based webhooks that notify by API, email or Slack, timed reports, buyer billing automation and post-reject revenue recovery. Compliance tools include logs for audits, fraud detection options and a Trust Center. The pricing page also lists 100+ pre-built reports, 50+ webhooks and an active vendor directory listing.
boberdoo is a SaaS platform for lead generation that distributes leads, calls and clicks between sellers and buyers. It includes ping/post, call routing, a no-code form builder, billing and reporting. The company has worked on lead distribution systems since 2001.
Pricing is a monthly fee based on average inbound actions per day. It starts at $1,075 per month for up to 25 per day and reaches $11,375 for up to 8,000,000 per day. There is also a $250 one-time setup fee, and higher volumes get a custom quote.
The sources do not list a free trial or free plan. They do describe a Ramp-up Promotion with unlimited volume for $500 per month for three months, after which standard pricing applies. Demos are available on request.
An inbound action is any incoming ping, post, API call, phone call or form load entering the system. Outbound actions sent to buyers are not counted. The tier is set automatically from your monthly average.
It integrates with Twilio for call routing and lead delivery SMS, and can send notifications by API, email or Slack. It also supports custom CRM and LMS integrations and third-party services through bring-your-own credentials.
It suits lead generation companies, lead brokers, lead and call buyers, and marketing or advertising agencies that distribute leads or calls at volume. The company says it also serves businesses from solo entrepreneurs to large enterprises.
No. Call routing and lead delivery SMS are included features, and customers pay Twilio directly for minutes and numbers. boberdoo says it does not mark up Twilio costs.
Support is available Monday through Friday, 9:00am to 5:00pm CST through in-system tickets and email. The company also provides a video library, support articles, onboarding PDFs and free weekly boberdoo U training classes.