Boei is an AI chatbot that answers customers and captures leads on web, WhatsApp and email in 95+ languages. Plans from $19/month billed annually.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Boei is an AI customer conversation platform built and operated in Utrecht, the Netherlands, by Ruby Foundry B.V. It began in 2020 as a widget that put more than 50 contact options in one place, and it now works as an AI chatbot, live chat, shared inbox and lightweight CRM.
The company positions Boei as an AI front office that answers customers and finishes the work that follows a question. It says more than 17,000 businesses use it, mostly small and mid-sized companies, agencies, e-commerce and service teams.
You point Boei at sources you already have: your website, PDFs, knowledge base articles from tools such as Notion, Confluence and Zendesk, product and pricing data, and past support tickets. Boei builds a private knowledge base and keeps it in sync. You can add house rules, tone of voice and Q&A pairs without prompt engineering.
In a conversation, Boei looks up information, asks follow-up questions, applies calculation rules and then acts: preparing quotes, booking appointments, updating a CRM or sending follow-ups. Each workflow can be set to run automatically, wait for approval or hand over to a person.
The core is an AI chatbot that replies in 95+ languages from your own content. Around it sit live chat, a team inbox, a chatbot CRM with tags, custom fields and cross-channel history, and a deal pipeline on Growth and above. Contact forms support SMTP delivery and Google Analytics tracking.
Control features include approval steps, one-click handoff with an AI summary, and a full audit trail. For improvement, teams review conversations, see knowledge gaps the AI could not answer confidently and update instructions directly. Higher plans add API access, webhooks, custom domain and white-label.
Boei is an AI customer conversation platform from Ruby Foundry B.V. in Utrecht, the Netherlands. It combines an AI chatbot, live chat, shared inbox, lightweight CRM and 50+ contact channels. The AI is trained on a business's own content and can act on conversations.
Plans billed annually cost $19 (Starter), $49 (Growth), $129 (Business) and $229 (Scale) per month. Monthly billing costs $25, $69, $179 and $309. Prices exclude VAT.
Yes. Boei offers a 7-day free trial with all features unlocked and no credit card required. If you do not upgrade, the account stays active in read-only mode so your setup is kept.
Boei lists HubSpot, Pipedrive, Salesforce, Mailchimp, Missive, webhooks and an API. It also installs on WordPress, Shopify, Wix, Webflow, Squarespace and PrestaShop, and works with analytics tools such as GA4 and Plausible.
The chatbot speaks 95+ languages. The website itself is offered in languages including English, Dutch, German, French, Spanish and Italian.
Boei lists small and mid-sized businesses among its main customers. Starter at $19/month annually covers one domain and chatbot, and setup is described as taking minutes. Businesses that want automated actions and workflows need Growth or above.
AI replies use credits, and the number used depends on the selected model, so credits are not a fixed number of messages. Human live chat messages do not use credits. Credits reset at the start of each calendar month.
Boei states that customer data is hosted in the EU and that it is GDPR-compliant. It also says customer data never trains AI models. The Scale plan includes a custom DPA.