BookingTimes review: online booking, website, invoicing, SMS reminders and payroll for service businesses. Plans from $99/month with no free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
BookingTimes is a business management platform aimed at service-based businesses. It brings online booking, a customer-facing website, payment processing, invoicing, SMS reminders, payroll tools and reporting into one system, so owners do not have to piece together separate products for each job.
The company is based in Australia, managed in New Zealand and operates globally. It positions the product for businesses of any size, from solo entrepreneurs to enterprises with their own operating procedures, and says customers can start with the basics and add features as they grow.
Setup begins with a website design. Owners can pick a template, use the drag-and-drop editor, bring their own designer or request a custom design from the in-house team. They then complete a form describing their industry, services and prices and upload a logo, and the system compiles the website and configures the back end to match.
When the owner is ready to launch, they tell the team through the dashboard and the site goes live. Two setup paths exist: do it yourself, or team-assisted, where an experienced staff member trains the owner in real time while making requested changes. Businesses with an existing website can use the Backend Only option.
On the booking side, BookingTimes offers 24/7 online scheduling, waiting lists, automated buffering, variable service lengths, mobile service options and intake forms. Reminders go out by email and SMS, and follow-up emails, review requests and completion certificates are triggered by customer actions.
Finance tools include automated invoicing, online card processing, quotes, refunds, client payment plans, recurring memberships, expense tracking and payroll or commission reports. Clients can buy single services, packages, gift cards and vouchers.
Other areas cover client records with SOAP notes, bulk SMS and newsletters, multi-location management, inventory control, and an online learning module with quizzes and certificates.
BookingTimes is an all-in-one platform for service businesses. It combines online booking, a built-in website, payments, invoicing, SMS reminders, payroll tools and reporting.
The plan cards show Kick Starter at $99 per month, Nail & Scale at $159 and Evolve at $199, with extra calendars costing $39, $59 and $109 each. Enterprise is quoted individually. Pricing is based on the platform and each calendar, and there is an annual discount.
No. The company says it does not offer a free trial and instead offers a custom, pressure-free online demo to check fit.
No. The platform fee includes a customer-facing website. Businesses with an existing site can use the Backend Only option or have the site brought onto the platform.
The pricing page lists Xero, Trainerize, PowerPro and the BookingTimes API, plus AVETMISS reporting. It also offers Google Analytics integration and built-in Afterpay.
The company states it is PCI level 1 compliant, uses two-factor authentication, and passes a yearly penetration test. HIPAA compliance is available to organizations that need it, and data is backed up daily.
It targets teams of 1 to 5 as well as larger groups. Small businesses can be running within a day, and administrators and bookings are free, though costs depend on the number of calendars.
Yes. A basic client data import is free, and the team can extract data from a current system. Complex data may cost extra.