BotPenguin builds no-code AI agents, chatbots and voice agents for WhatsApp, Instagram and web. Free forever plan; paid plans from $29/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
BotPenguin is a no-code platform for building AI agents, chatbots, and voice agents. It is designed to automate lead generation, sales, marketing, and customer support across WhatsApp, Instagram, Facebook, Telegram, phone calls, and websites, with support for SMS and Microsoft Teams as well.
The company states that more than 80,000 businesses in 193 countries use it and that it works with 250+ partners. The product is published by Relinns Technologies Pvt. Ltd. A free-forever plan that needs no credit card lets teams test the builder before they pay for anything.
Bots are built in a no-code workspace using chat flows, pre-built templates for various industries, and intent-based routing that sends users down set flows based on keywords. For AI answers, the bot can be trained on website content, PDFs, and FAQs, with more sources such as Google Sheets, Drive, and Notion on higher plans.
Once live, conversations from every channel land in a unified inbox, where a human agent can take over through live chat at any time. Connecting ChatGPT takes three steps: authenticate, enter the API details and map responses, then test and deploy. The company says average onboarding on WhatsApp takes about 12 hours.
The core toolkit covers omnichannel messaging, a unified inbox, live chat, multilingual bots, appointment booking, lead notifications by email, and reports that track leads, resolution rate, escalation rate, and messages per session. Sales-focused features include WhatsApp bulk messaging, WhatsApp shop automation, and Instagram DM automation for users who comment on posts.
Higher plans add WhatsApp flows for forms inside the chat, smart department routing to Sales, Product, or Support, API calls inside chat flows, and built-in AI assistance when creating flows. On the AI side, BotPenguin supports OpenAI models, GPT-5.0, Gemini, Claude, Llama, and DeepSeek, and Emperor customers can integrate custom LLMs.
BotPenguin is a no-code platform for building AI agents, chatbots, and voice agents. It automates lead generation, sales, marketing, and support on WhatsApp, Instagram, Facebook, Telegram, phone, and websites. The company says 80,000+ businesses in 193 countries use it.
The Baby plan is free forever. Paid plans are Little at $29/month, King at $99/month, and Emperor with custom pricing starting at $990/month. Add-ons such as message packs, AI messages, and voice minutes are priced separately.
Yes to both. The free-forever Baby plan includes 1,000 messages and one chatbot with no credit card needed. The site also advertises a 7-day free trial of paid features, with no credit card required.
It supports WhatsApp, Instagram, Facebook, Telegram, websites, phone calls, SMS, and Microsoft Teams. The Emperor plan adds WeChat, LINE, Viber, Google My Business, SMS, and Slack.
The site lists 100+ integrations. Examples include Shopify, WooCommerce, Google Calendar, Zendesk, Zapier, HubSpot, Salesforce, Zoho, GoHighLevel, Razorpay, and ChatGPT. AI models such as Gemini, Claude, Llama, and DeepSeek are available on the King plan.
No. It is a no-code platform, and the ChatGPT integration is set up through authentication, configuration, and testing steps without coding. The site says the average onboarding takes about 12 hours on WhatsApp.
It suits small businesses well because it has a free plan and a $29/month tier with lead capture, appointment booking, and WhatsApp bulk messaging. Teams with high volumes may move to the King plan with 12,000 messages.
BotPenguin says it adds no markup to Meta's charges. WhatsApp Business conversations are priced by Meta in categories such as marketing and utility, so those fees are separate from the BotPenguin plan.